Sales Channel Manager (Retail)

Company Description:

Mida Food Distributors Inc. is a leading importer, manufacturer, and distributor of high-quality frozen seafood products. Initially catering to the foodservice industry, Mida Food has successfully expanded into the retail market with its trusted brand, Pacific Bay, becoming a key player in the category. The company is committed to delivering premium seafood products and exceptional service that exceeds customer expectations. By continually improving its operations and maintaining strict compliance with regulatory standards, Mida Food ensures a high level of quality and innovation. The organization values its people, fostering a culture where quality is ingrained as a way of life.

Role Description:

The Retail Manager is responsible for developing and maintaining marketing and sales strategies to meet organizational objectives within the retail channel. S/he evaluates market conditions and competitor data to implement plan changes and oversees all promotional activities. Additionally, this role is directly responsible for the strategic management of select key retail account/s and the achievement of annual sales projections of the entire retail channel.

Key Responsibilities:

1. Strategic Marketing & Account Management

• Develop an annual marketing plan detailing pricing, products, and promotions specifically for the retail channel.

• Manage and grow select key retail account/s, ensuring customized product programs are tailored to individual customer requirements.

• Specify market requirements for current and future products through ongoing visits to both existing customers and non-customers.

• Assist in managing the product line life cycle from strategic planning to tactical execution.

• Can handle distributor management

2. Sales & Financial Oversight

• Develop, plan, and achieve annual sales projections, broken down by Customer Development Supervisor or Executive

• Monitor and coordinate sales projections with the Purchasing department and Sales Head on a regular basis.

• Maintain responsibility for Overall Gross Margin targets as agreed upon with management.

• Manage the Marketing Fund and ensure all activities are delivered within the agreed budget.

3. Leadership & Operations

• Provide a supervisory role to the Retail Sales Team to ensure timely stock movement, avoiding displacement and price dilution.

• Implement marketing programs to ensure the attainment of business plans for growth and profit.

• Demonstrate technical marketing skills and deep product knowledge across the company's full range.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Management, or related field
• Minimum 5–8 years experience in retail sales
• At least 3 years in a managerial or channel management role
• Experience in FMCG / food / distribution industry is a strong advantage
• Strong background in sales target management and performance monitoring
• Strong communication and negotiation skills