SALES & MARKETING SPECIALIST
Innotrend Advanced Corp focuses on sustainability and environmental projects. It is incorporated to support initiatives that promote environmental responsibility, sustainable development, and long-term ecological impact.
Job Summary
The Sales and Marketing Specialist will lead and drive commercial initiatives for sustainable products such as eco-bricks and pyrolysis oil. This role is responsible for generating revenue, building strategic partnerships, and strengthening market presence by positioning the company as a key player in the circular economy and sustainable solutions space.
Key Responsibilities
1. Sales Strategy & Execution
- Develop and implement sales strategies targeting key industries such as construction, manufacturing, energy, and waste management.
- Identify market opportunities and establish go-to-market plans for eco-bricks and pyrolysis oil products.
- Drive revenue growth by meeting or exceeding sales targets and expanding the customer base.
2. Business Development & Client Acquisition
- Identify, engage, and secure B2B clients, including contractors, developers, cement companies, industrial plants, and fuel buyers.
- Build and maintain a strong pipeline of prospective clients and business opportunities.
- Conduct client presentations, product demonstrations, and negotiations to close deals.
3. Strategic Partnerships & Stakeholder Engagement
- Establish partnerships with government agencies, NGOs, and private sector organizations aligned with sustainability initiatives.
- Explore collaboration opportunities for large-scale projects, pilot programs, and public-private partnerships.
- Represent the company in industry events, forums, and networking activities.
4. Marketing & Brand Positioning
- Lead the development and execution of marketing campaigns that highlight sustainability, ESG value, and environmental impact.
- Collaborate with internal teams to create compelling marketing materials, case studies, and digital content.
- Strengthen brand positioning as a leader in green technology and circular economy solutions.
5. Proposal Development & Commercial Documentation
- Prepare proposals, bids, and technical-commercial presentations tailored to client requirements.
- Ensure alignment between technical specifications and commercial offerings.
- Support contract negotiations and ensure proper documentation of agreements.
6. Market Intelligence & Analysis
- Monitor market trends, pricing, customer needs, and competitor activity.
- Provide insights and recommendations to refine sales and marketing strategies.
- Identify emerging opportunities in sustainability, green construction, and alternative energy markets.
7. Account Management & Client Success
- Manage key accounts and maintain strong, long-term client relationships.
- Ensure client satisfaction through regular engagement and post-sales support.
- Identify upselling or cross-selling opportunities within existing accounts.
Skills & Competencies
- Strong sales, negotiation, and closing skills
- Excellent communication and presentation abilities
- Strategic thinking and market analysis capability
- Relationship-building and stakeholder management skills
- Results-driven with a strong sense of ownership and accountability
- Ability to translate technical concepts into compelling business value propositions
Qualifications
- Bachelor's Degree in Business, Marketing, Engineering, or a related field
- 3–5 years of experience in sales and/or marketing, preferably in construction, energy, environmental solutions, or related industries
- Proven track record in B2B sales and business development
- Experience in handling technical or industrial products is an advantage
- Familiarity with circular economy concepts or sustainability initiatives is a plus
Working Conditions
- Combination of office-based work, fieldwork, and client visits
- May require travel for client meetings, site visits, and industry events
- Flexible schedule depending on business development activities
