Company Description
Founded in Paris in 1895, Le Cordon Bleu is considered today the largest network of culinary and hospitality schools in the world with more than 35 institutes in 20 countries and 20,000 students of over 100 nationalities are trained every year. Le Cordon Bleu combines innovation and creativity with tradition through its certificates, diplomas and bachelor's and master's degrees, including an online degree in gastronomic tourism.
Role Description
Based in the Philippines, the Sales & Marketing Manager is responsible for developing and executing sales and marketing strategies to drive student recruitment for Le Cordon Bleu programs. The role involves managing multiple projects, organizing recruitment events, education fairs, culinary workshops, and information sessions, while building relationships with prospective students and key partners. Frequent travel within the Philippines and occasional travel across Asia are required, along with flexibility to work evenings and weekends when needed.
Main role and responsibilities:
- Prepare annual strategy, budget, and sales plan for the region reflecting on current trends and evaluation of previous year's performance
- Planning and implementing all sales and marketing strategies and activities for Philippines market
- Manage CRM including follow-ups, answer queries, assess applications and update all records in CRM platform
- Manage relationship with Le Cordon Bleu key stakeholders including education agent, government bodies, high school and other key stakeholders in the industry
- Identify and undertake in-depth market research and analysis for the recruitment of students (local, inbound, outbound), collecting data and information for establishing market trends and opportunities.
- Set editorial guidelines and content creation processes, in order to satisfy our content needs for our different mediums.
- Represent Le Cordon Bleu at functions, industry events, and recruitment events as required.
- Manage all agent and student queries for the region professionally and in a timely fashion.
- Monitor the use of all trademark and intellectual property in the region and immediately report any suspected infringement.
Personal/leadership skills:
- Professional and ethical behaviour; demonstrates integrity, credibility, confidentiality, and responsibility in all interactions. Hands-on, flexible and adaptive attitude.
- Administrative skills; provides leadership and ensures accountability for achievement for results; very focused; strong organizational skills. Ability to work effectively with a wide range of constituencies in a diverse community.
- Communication skills; possesses strong communication skills, both verbal, written and expresses thoughts in an organised, concise manner.
- Relationship management; ability to build constructive and effective relationships with a broad and diverse group of Le Cordon Bleu's employees.
- Market knowledge; continuously seeks to stay current and be at the leading edge in his/her field and is committed to continuous learning.
- Flexibility; can act in a climate of change, entrepreneurship and a family owned business cultured.
