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JOB PURPOSE/ SUMMARY
The Sales and Business Development Officer is responsible for identifying business opportunities, generating qualified leads, and converting prospects into clients for Link Business professional services.
This role focuses on promoting and selling Human Resources Services, Accounting Services, Legal and Regulatory Compliance Services, Payment Solutions, and other business solutions and services that the company may introduce in the future.
The position contributes to the company's growth by building strong client relationships and successfully closing new business partnerships.
KEY ACCOUNTABILITIES
1. Identify and generate new business opportunities through networking, referrals, cold outreach, and digital channels.
2. Build and maintain a strong pipeline of potential clients including startups, SMEs, and corporate organizations.
3. Present and promote Link Business service offerings including but not limited to:
4. Conduct consultations with prospective clients to understand their operational and compliance requirements.
5. Prepare customized proposals and service packages based on client needs.
6. Negotiate service agreements and close sales deals.
7. Build and maintain strong relationships with clients and identify opportunities for cross selling and upselling services.
8. Coordinate with internal departments to ensure smooth onboarding and service delivery for new clients.
9. Maintain and update client information, leads, and sales activities in the company CRM or sales database.
10. Achieve assigned monthly and quarterly sales targets.
11. Support the promotion and launch of new business services introduced by the company.
12. Perform other duties related to sales and business development as assigned by management.
QUALIFICATIONS AND EXPERIENCE
Bachelor's degree in Business Administration, Marketing, or a related field.
At least 2 years of experience in business development, B2B sales, or services/solutions selling.
Experience in selling professional services, consulting services, financial services, compliance services, or payment solutions is an advantage.
Strong negotiation, presentation, and relationship-building skills.
Excellent communication and interpersonal skills.
Proficiency in Microsoft Office and CRM or sales tracking systems.
Self-motivated, results-driven, and able to work independently.
COMPETENCIES AND SOFT SKILLS
Strong relationship-building and networking skills.
Excellent communication and presentation abilities.
Persuasive negotiation and closing skills.
Strategic thinking and problem-solving ability.
Strong time management and organizational skills.
Customer-focused mindset.
Adaptability and resilience in a sales-driven environment.
OBJECTIVES AND KEY RESULT RESULTS (OKRs)
Objective 1:Generate new business opportunities and expand Link Business's client base.
KRA 1: Generate at least 20 qualified leads per month.
KRA 2: Conduct 10-15 prospect meetings or consultations per month.
KRA 3: Convert at least 1525% of qualified leads into paying clients.
KRA 4: Acquire at least 4-6 new clients per quarter.
Objective 2:Achieve assigned revenue and sales performance targets.
KRA 1: Achieve 100% of the monthly sales quota.
KRA 2: Maintain a sales pipeline equivalent to at least 3x the monthly sales target.
KRA 3: Submit 8-10 sales proposals per month.
Objective 3:Strengthen client relationships and maximize client value.
KRA 1: Maintain at least 90% client retention rate.
KRA 2: Generate at least 2 upselling or bundled service opportunities per quarter.
KRA 3: Ensure 100% successful onboarding of newly acquired clients.
SUCCES METRICS
Achievement of monthly and quarterly sales targets
Number of qualified leads generated monthly
Lead-to-client conversion rate
Number of new clients acquired
Pipeline value relative to sales targets
Client retention and repeat business rate
Timely and accurate updating of CRM and sales records
Positive client feedback and service engagement
Job ID: 145231499
