SaaS Marketing Specialist

Truckpedia | Remote

Truckpedia is a leading B2B SaaS company delivering cutting-edge Transportation Management Software (TMS) designed specifically for carriers and brokers. Our mission is to transform the trucking and logistics industry by enabling smarter, more efficient operations through modern technology and seamless communication. We empower carriers to streamline workflows, improve customer retention, and scale their businesses with ease.

About the Role

Truckpedia is looking for a results-driven SaaS Marketing Specialist to manage and optimize Meta (Facebook/Instagram) and Google Ads campaigns. You'll help scale our lead generation efforts, refine messaging, and strengthen our digital presence.

What You'll Do

• Run and optimize Meta & Google Ads for lead generation
• Create ad copy, visuals, and landing page messaging
• Track performance metrics (CTR, CPL, CAC, conversions)
• Manage website content updates + basic SEO tasks
• Build email campaigns and manage CRM segmentation
• Use AI tools to streamline content and campaign workflows
• Report weekly on performance and recommendations

What We're Looking For

• 45 years of experience in digital or performance marketing (SaaS preferred)
• Hands-on experience with Meta Ads Manager & Google Ads
• Strong analytical and communication skills
• Ability to manage budgets, optimize campaigns, and drive measurable results
• Comfortable with AI tools, SEO basics, and email marketing platforms

Why Join Us

• Fast-growing SaaS company
• High-impact role with ownership
• Growth-focused, supportive team
• Lots of room for professional development