D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience and deliver improved retention, engagement, satisfaction, and results for learners of all ages in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns and by doing so, we will help improve human potential globally.
Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.
General Description
The Revenue Marketing Manager leads the development and execution of go-to-market strategies across the Higher Education sectorin Asia. This role delivers integrated, omnichannel marketing programs - including digital demand generation, ABM, events, PR, content, andchannel-led initiatives - to drive awareness, pipeline, and revenue.
Operating in a fast-evolving education landscape shapedbyskills gaps, employability outcomes, micro-credentials, and AI-enabled learning
,this role designsprograms that resonate with institutions under pressure to modernize learning and better align education with workforce needs.
Reporting to the Manager, Revenue Marketing, EMEA & APAC, the Revenue Marketing Manager is laser-focused on pipeline creation and measurable revenue impact. With 35 years of experience in B2B or education marketing, you bring adeeply data-driven mindsetand a passion for testing, learning, and continuous optimisation.
As the owner of the Higher Education marketing strategy forSingapore,Hong Kongand the Philippines, you drive a highly collaborative, cross-functional approach - working closely with Sales,BDRs, Product Marketing, andchannel partners
to executeprograms that influence buying committees andgenerate andaccelerate deals.
As adata-driven and creative marketer, you challenge the status quo, introduce innovative approaches, and design standout ABM and demand programs rooted in insight rather than assumption. With strong EQ and communication skills, you align diverse stakeholders around shared goals, performance metrics, and outcomes
Major Responsibilities
Project & Program Ownership
- Own and execute integrated marketing plans that drive pipeline growth.
- Curate cohesive, multi-channel demand generation programs with clear articulation ofobjectives, KPIs, timelines, and outcomes.
- Act as thesingle sourceof truthfor program performance, insights, and learnings.
- Proactivelyidentifyblockers and solve execution challenges in complex, multi-stakeholder environments.
- Communicate progress, risks, results, and insights to regional and global stakeholders.
Regional & Market-Specific Campaign Planning
- Develop campaigns aligned to thePhilippine education context
- Partner with functional marketing teams (content, performance, events, product marketing, creative) to localise global initiatives for maximum regional impact.
- Position D2L as a trusted partner
- Track, analyse, and optimise campaign performance using quantitative and qualitative insights.
- Represent D2L at Higher Education events, forums, and industry discussions.
- Travel locally and regionally asrequired(approx. 2030%).
Account-Based Marketing (ABM)
- Lead ABM strategy and execution for priority Higher Education institutions in partnership with Sales andBDR teams.
- Use intent data platforms (e.g. 6sense or similar) toidentify, prioritise, and engage high-value accounts.
- Design personalised, multi-stakeholder journeys addressing institutional, academic, and workforce decision-makers.
- Define success metrics and report on ABM performance, continuously refining targeting, messaging, and tactics.
Channel & Partner Marketing (Core Focus)
- Work closely withchannel partners, resellers, and education ecosystem partnersto design and execute joint go-to-market programs.
- Enable partners with messaging, campaign frameworks, and marketing assets aligned to market needs.
- Co-create localised campaigns, events, and thought leadership initiatives with partners to extend reach and accelerate pipeline.
- Ensure partner-led activities align with D2L's brand, pipeline, and revenueobjectives.
- Act as a strategic marketing advisor to partners, helping elevate their capability to position D2L effectively
Competencies
- 35 years of B2Brevenue marketing experience; SaaS experience preferred.
- Bachelor's Degree or equivalent in Marketing, Communications, or related field.
- Strong understanding of theHigher Education or EdTech landscapein Southeast Asia or comparable emerging marketspreferred.
- Proven ability to design, execute, and optimise data-driven demand and ABM programs.
- Demonstrated experience working withchannel or partner-led marketing models.
- Strong analytical skills with the ability to turn data into insight and action.
- Creative, experimental mindset with the confidence to challenge conventional approaches.
- Exceptional collaboration, communication, and stakeholder-management skills.
- High EQ and cultural awareness when working across institutions, partners, and regions.
- Experience with Salesforce, 6sense, or similar tools preferred but notrequired.
- Comfortable working across time zones and occasional non-traditional hours.
Don't meet every single requirement We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Why We're Awesome
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through :
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.
