Revenue Growth & Marketing Systems Manager

Revenue Growth & Marketing Systems Manager (GoHighLevel & AI Automation Specialist)

Our client is a modern Australian commercial law firm that advises business owners, employers, investors, executives and growing businesses.

We are building a highly automated, AI-enabled client acquisition and relationship management system designed to generate inbound opportunities, outbound opportunities, referrals and long term client relationships without relying on expensive external agencies.

We are looking for an experienced growth operator who can build, manage and optimise this ecosystem.

This is not a virtual assistant role.

This is a strategic and hands-on growth role responsible for lead generation, content marketing, email marketing, CRM automation, AI implementation and revenue growth.

Primary Objective

Design, build and optimise a scalable revenue engine that consistently generates qualified opportunities for our growth through:

• Outbound prospecting
• Content marketing
• Email marketing
• AI automation
• CRM optimisation
• Referral marketing
• Lead nurturing
• Client retention campaigns

The successful candidate will function as an outsourced Head of Growth and will work directly with the Managing Partner.

Mandatory Experience Requirements

Applicants must demonstrate proven experience with:

GoHighLevel (Mandatory)

Including:

• GHL CRM setup and management
• Pipeline design
• Workflow creation
• Funnel creation
• Landing page creation
• Opportunity management
• Lead nurturing campaigns
• Review campaigns
• Membership areas
• Calendar integrations
• Reporting dashboards

AI Automation Experience (Mandatory)

Including:

• AI chatbots
• AI lead qualification
• AI appointment booking
• AI follow up systems
• AI content workflows
• AI sales automation
• AI email automation

Experience with:

• ChatGPT
• Claude
• OpenAI
• Make.com
• Zapier
• N8N
• AI voice tools
• AI agents

will be highly regarded.

Revenue Growth & Strategy Responsibilities

Work directly with leadership to:

• Develop market growth strategies
• Identify profitable niches
• Refine offers and service positioning
• Analyse competitors
• Create market-specific campaigns
• Improve client acquisition systems

Target sectors may include:

• NDIS
• Aged Care
• Allied Health
• Construction
• Professional Services
• Franchises
• Labour Hire
• Growth Stage Businesses

Outbound Lead Generation Responsibilities

Build and manage:

• Clay workflows
• Smartlead campaigns
• Sales Navigator prospecting
• Apollo databases
• AI powered prospecting systems

Responsible for:

• Lead sourcing
• Data enrichment
• Segmentation
• Deliverability
• Campaign optimisation
• Reply management
• Appointment generation

KPIs include:

• Positive reply rate
• Qualified meetings booked
• Opportunities generated
• Pipeline value created

Content Marketing Responsibilities

Develop and execute a content strategy that positions us as a leading authority.

Create and manage:

LinkedIn Content

• Founder content
• Thought leadership posts
• Legal insights
• Business owner content
• Employment law content
• AI and business content
• Case studies
• Client success stories

Website Content

• Service pages
• SEO articles
• Lead magnets
• Guides
• Landing pages

Authority Building

• Podcast opportunities
• Industry partnerships
• Referral partner content
• Webinar strategies
• Educational campaigns

Email Marketing Responsibilities

Own our complete email marketing strategy.

Newsletter Strategy

Develop and manage:

• Weekly legal updates
• Employer alerts
• Business owner insights
• Industry specific campaigns
• AI generated but human reviewed content

Automated Email Campaigns

Create:

• Welcome sequences
• New enquiry sequences
• Referral partner campaigns
• Client reactivation campaigns
• Cross sell campaigns
• Nurture sequences
• Retention campaigns

Database Growth

Increase:

• Subscriber numbers
• Open rates
• Click through rates
• Conversion rates

GoHighLevel Responsibilities

The successful candidate must be capable of independently:

Building Funnels

• Lead magnets
• Webinar funnels
• Consultation funnels
• Referral funnels

Building Workflows

• Automated follow up
• Multi-step nurturing
• Client onboarding workflows
• Referral workflows
• Review request workflows

Building AI Systems

• AI lead qualification
• AI website chat
• AI SMS follow up
• AI email follow up
• AI appointment booking

Reporting

Track:

• Lead sources
• Conversion rates
• Cost per lead
• Cost per acquisition
• Pipeline value
• Revenue attribution

Ideal Candidate

We are looking for someone who combines the skills of a:

• Growth Manager
• Demand Generation Manager
• Revenue Operations Manager
• GoHighLevel Expert
• Marketing Automation Specialist
• AI Implementation Consultant
• Content Marketing Strategist

This person should be capable of both developing strategy and executing it.