Job Description

Main Duties

Grow existing retail stores

Analyze growth drivers and barriers per store and identify actionable insights for growth
Plan and execute marketing activities that will drive both order and value growth, including strategic brand partnerships and close collaboration with mall/location marketing teams
In-store marketing, including, but not limited to, in-store promotions
In-mall and area marketing
Out-of-store marketing, including but not limited to social media and digital marketing
Regularly review and recommend in-store menu and offers at the right pricing for the store's target customers
Develop offline collaterals for all the stores, in close collaboration with the Creatives team
Ensure operational excellence and consistent high-quality food & service through close coordination with internal operations teams
Support operations teams in SKU forecasting based on planned marketing activities
Support head of growth in monthly projection of sales and meeting Company sales targets
Support online growth of Brands by connecting offline activities with online initiatives

Expand brand reach through new retail stores

Recommend new store opening locations with financial analysis, based on locations commercial terms, proper location oculars, and internal operational considerations
Lead end-to-end store opening project with close coordination with cross-functional teams, including business development, operations, product development, tech, finance, and commercial teams
Propose and execute holistic marketing plans for the launch and sustaining activities for new retail stores
Coordinate all commercial aspects of the store opening with location leasing managers
Build relationships with external leasing managers to be able to continuously source prime locations for new stores.

Understand the customers of each of the retail stores

Identify compelling triggers and barriers to influence customer behavior to drive growth in the stores
Analyze Net Promoter Score, platform ratings, and reviews, and come up with actionable insights to address customer issues with the brands and the stores

Ensure sustainable profitability of Restaurant or QSR retail stores

Efficiently and effectively manage marketing budget to drive business results
Understand key brand financial metrics and recommend actions to achieve financial objectives
Manage the SKU assortment and understand how each variant/SKU contributes to the strategy and profitability of the store