The Retail Enablement Specialist bridges brand strategy and floor-level execution. This role focuses on empowering frontline workforce to convert foot traffic into ASUS sales. You are responsible for ensuring that every person representing ASUS in a retail environment has the tools, knowledge, and motivation to achieve market share goal.
Roles & Responsibilities:
1. Frontline Engagement & Performance
- Mindshare Management: Design and execute engagement programs and incentive structures to ensure ASUS is the top-of-mind recommendation for multi-brand and exclusive store frontliners.
- Field Force Coordination: Act as the primary point of contact for promoters and frontliners, resolving floor-level program roadblocks in real-time.
2. Channel & Dealer Coordination
- Sales Alignment: Partner with the Channel Sales Team and Dealers to synchronize brand priorities with store-level realities.
3. Data Management & Analytics
- Retail Intelligence: Collect and analyze data, reports, and competitor activity to identify threats and opportunities.
- Operational Tracking: Own and maintain database, ensuring all data are properly inputted, sorted and reported.
- Quarterly Reporting: Transform raw field data into actionable insights for the Retail Enablement Team Lead decision making.
4. Execution & Sustainability
- Program Ownership: Create and manage the end-to-end lifecycle of retail enablement programs—from initial rationale and mechanic design to execution, monitoring, project closing and post-mortem analysis.
What You'll Bring:
- Bachelor's Degree or Diploma in Marketing, Business, Education, or a related field
- Minimum of 3 years of relevant experience in retail operations, or sales; exposure to the consumer electronics industry is an advantage
- Must have a genuine interest in IT products and technology trends
- Proven experience in developing and executing retail programs.
- Excellent analytical and problem-solving abilities with keen attention to detail
- Demonstrated ability to collaborate effectively with cross-functional teams and external partners
- Proficient in Microsoft Office (Excel, PowerPoint, Word).
- Highly adaptable, proactive, and capable of thriving in a fast-paced environment
- Creative thinker with a continuous improvement mindset and willingness to propose innovative ideas
- Willingness to take on additional responsibilities and support new initiatives as required
Why Join Us
✅ Competitive Salary – We value your skills and reward your contributions.
✅ Quarterly Performance Bonus – Earn more based on your performance.
✅ Weekends Off – Recharge and enjoy your weekends.
✅ Monthly Employee Engagement Activities – Connect with colleagues through fun team events and activities.
✅ ASPH Holiday Break – Enjoy a 2-week break in December for a better work-life balance.
✅ HMO and Group Life Insurance (Upon regularization) – Comprehensive health coverage for you and your dependents.
✅ Medicine Reimbursement – Covers optical expenses, over-the-counter medicines, any dental-related medicines and gym membership.
✅ Complete Statutory Benefits – We provide full compliance with all legal requirements.
Ready to take your career to the next level Apply now and become a key player in driving ASUS's retail success!
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