Job Description
Duties & Responsibilities
Develop and implement trade marketing strategies to support sales and distribution goals
Plan and execute in-store promotions, merchandising programs, and retail campaigns
Collaborate with sales teams to align trade activities with key account objectives
Build and maintain strong relationships with retail partners and distributors
Analyze sales data, market trends, and competitor activities to identify opportunities
Monitor and evaluate the effectiveness of trade promotions and campaigns
Manage trade marketing budgets and ensure cost-efficient execution
Coordinate with internal teams (marketing, supply chain, finance) for seamless execution
Ensure brand consistency and visibility across all retail touchpoints
Lead and support product launches within retail channels
Training/Experience/Education
Bachelor's degree in Marketing, Business Administration, or a related field
At least 1-2 years of experience in retail, trade marketing, or sales roles
Experience working with retail accounts, distributors, AR Management, Inventory Management, Negotiation Skills, Communication Skills, and FMCG companies is preferred
Background in handling trade promotions, merchandising, or category management is an advantage
Training in sales analytics, shopper marketing, or brand management is a plus
Code- DRMI- 00398
