Retail Activation Executive

1-3 Years

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Early Applicant

Job Description

Key Responsibilities1. Retail Activation & On-Ground Execution

Execute retail activations, product launches, in-store promotions, mall activities, booth activations, and customer engagement programs.
Support product demonstrations, shopper engagement activities, lead capture initiatives, and promotional campaigns at stores and partner locations.
Ensure POSM, branding materials, merchandising displays, and promotional assets are properly set up and visible at activation sites.
Conduct regular store visits and on-site monitoring to ensure execution quality and brand consistency.

2. Field Coordination & Activation Support

Coordinate with store teams, promoters, agencies, vendors, and internal stakeholders to support day-to-day activation execution.
Assist in preparing activation schedules, manpower coordination, logistics, and field operation timelines.
Brief and align promoters or store teams on activation mechanics, customer engagement flow, product communication, and lead capture requirements.
Monitor on-site activities and quickly escalate operational issues to ensure smooth execution.

3. Reporting & Market Feedback

Prepare activation reports, execution recaps, attendance tracking, photo documentation, and post-activity summaries.
Monitor activation performance and provide market feedback, shopper insights, and field observations to the Trade Marketing team.
Support tracking of activation expenses, operational requirements, and field support needs.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or any related field.
1–3 years of experience in Retail Activation, Field Marketing, Trade Marketing, Event Coordination, Brand Activation, or Retail Marketing.
Good communication, coordination, and interpersonal skills.
Organized, detail-oriented, and comfortable managing multiple on-ground activities.
Willing to do store visits, fieldwork, and activation monitoring when required.
Experience in consumer electronics, home appliances, FMCG, retail, mall activations, or event-related industries is highly preferred.

Benefits