Responsibilities:
Research & Insight Generation
- Design and implement first-party research projects, including focus groups, in-depth interviews, and surveys.
- Lead the design, execution, and analysis of first-party research projects (focus group discussions, in-depth interviews, surveys).
- Draft research instruments (discussion guides, survey questionnaires), recruit and coordinate participants, and ensure smooth execution.
- Synthesize qualitative and quantitative findings into clear, actionable insights.
- Ensure methodological rigor and ethical standards in all research activities.
- Develop research instruments (discussion guides, survey questionnaires), coordinate fieldwork, and support analysis.
- Combine primary research with secondary sources to generate insights on consumers, competitors, and cultural trends.
- Package research findings into clear narratives that directly inform brand and campaign strategies.
Strategy Development
- Collaborate with the wider Strategy team, Creative teams, and Relationship Management team to evaluate briefs and client challenges.
- Help craft brand diagnostics, positioning frameworks, and creative briefs.
- Translate research and data into incisive human insights that fuel idea-centric campaigns.
- Participate in workshops, immersion sessions, and ideation meetings to ensure research findings shape the work.
Industry & Category Knowledge
- Stay updated on developments in advertising, marketing, digital platforms, and consumer culture.
Share knowledge proactively with the team to sharpen collective strategic thinking.
Project Management & Process Improvement
- Manage multiple research and strategy projects simultaneously, ensuring timely delivery.
Uphold and continuously refine research processes for efficiency and impact. - Maintain a culture of data-driven decision-making across the agency.
Organization & Reporting
- Maintain organized, secure repositories of research instruments, raw data, and reports.
- Actively participate in pitches and client presentations, showcasing the value of research-driven insights.
- Communicate findings in clear, story-driven narratives for both internal and external stakeholders.
Requirements- At least 12 years experience in designing and implementing focus groups, IDIs, and/or surveys.
- Strong grasp of qualitative and quantitative research methodologies; data literacy required.
- Experience writing guides, designing survey instruments, and analyzing results (both descriptive and thematic).
- Excellent synthesis, critical thinking, and communication skills.
- Proven ability to manage concurrent projects with attention to detail and accuracy.
- Proficiency with Google Suite; familiarity with collaboration/project management tools (e.g. Asana, ClickUp) a plus.
- Background in marketing, communications, psychology, sociology, or related fields preferred.
- Team player with initiative and curiosity; thrives in a fast-paced, collaborative agency environment.
- Ability to work independently in a remote work setting.
