Job Description

Client Overview

This company is an online reputation management agency that helps clients address unflattering information appearing in online searches. They focus on tracking search rankings, classifying search result sentiment, and developing software to automate these processes.

Role Summary

The Reputation Analyst is responsible for manually tracking search results, classifying their sentiment (positive, negative, or neutral), and validating the accuracy of software designed to automate these tasks. This role involves meticulous comparison of manual findings against software output, identifying discrepancies, and providing clear feedback to developers to improve the software.

Key Responsibilities

Validate the accuracy of software-produced Search Engine Results Pages (SERP) against manual captures.
Compare software's sentiment classification of URLs against manual classifications.
Pinpoint and characterize discrepancies between manual and software results.
Analyze root causes of disagreements and judge their materiality to report quality.
Act as a liaison between fulfillment and development teams, translating requirements and feedback.
Produce clear written validation reports detailing accuracy, discrepancies, and recommendations.
Update client reputation trackers with current search results and flag concerning movements.
Classify search results sentiment consistently for all clients.
Review incoming alerts, verify new mentions, and assess severity.
Run initial search audits for new clients and compile benchmark data.
Assess how AI assistants (ChatGPT, Perplexity, Gemini) describe clients and measure visibility changes.

Required Qualifications

Independent work style.
Relentless attention to detail.
Strong judgment regarding sentiment analysis of URLs.
Excellent written communication skills.
Knowledge of reputation reporting metrics (positions, sentiment, month-over-month change).
Comfort using manual searches and AI assistants.
Proficiency with spreadsheets and managing structured data.
Ability to act as a liaison between technical and non-technical teams.

Preferred Skills

QA, software testing, or data-validation experience.
Background in reputation management, PR, communications, trust & safety, content moderation, or search/SEO.
Familiarity with search results, personalization, and ranking mechanisms.

Soft Skills & Attributes