Digital Marketing Specialist (Marketing Backer)
We are looking for a creative and results-driven Digital Marketing Specialist to help grow brand presence across multiple online platforms. In this role, you will develop engaging content, manage social media campaigns, and execute data-driven marketing strategies that increase audience engagement and brand awareness.
Key Responsibilities
- Plan, schedule, and manage social media content and campaigns
- Create content calendars to drive engagement and online visibility
- Maintain brand consistency across all digital platforms
- Engage with online communities through comments, messages, and social interactions
- Set up and manage business pages on Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, and Google Business
- Monitor analytics and prepare social media performance reports
- Plan and manage paid advertising campaigns across major social platforms
- Utilize tools such as Canva, Hootsuite, and HubSpot to optimize content and scheduling
- Grow and maintain audience engagement, followers, and online reach
Requirements
- Strong writing, communication, and creative design skills
- Experience with Canva, Hootsuite, Meta Ads, and other digital marketing tools
- Knowledge of social media trends, analytics, and paid advertising strategies
- Strategic thinker with strong attention to detail
- Experience in digital marketing or social media management is a plus
