Regional Trade Marketing Manager - Visayas

Overview

The REGIONAL TRADE MARKETING MANAGER is responsible for the conceptualization, development, implementation, and evaluation of all Below-The-Line (BTL) and Grass Roots programs in the region such as but not limited to Merchandising, Sales Caravans, and Community Building thru Strategic Partnerships with the academe and local government units (LGUs), brands, private and public organizations in Retailer and Non-Traditional Merchandising, On-ground Activations and Events.

Heavily involved in strategic and tactical planning while collaborating with sales teams and third-party agencies to (1) increase brand/product visibility, (2) usage, foster brand/product loyalty and (3) achieve subscriber acquisition and revenue targetsbased on the overall top-line direction from Trade Marketing Head as aligned with brand and branch roadmap.

Functions

Overall, assists the Trade Marketing Group (TMG) Head in increasing visibility for the DITO Telecommunity Brand/Products on-the-ground and attainment of its brand health, customer satisfaction and subscriber acquisition, revenue targets.

1. Regional Trade Marketing Program Development and Operations: Creates a full year calendar of regional Below-The-Line or On-ground Activities (merchandising and community building) and prepare resources needed based on targets as aligned with the overall top-line directions of the Trade Marketing Group Head following brand and marketing guidelines, products/services roadmap in collaboration with sales partners.

Set the Vision and Strategy for Trade Marketing Roadmap

Develop, Implement, and Evaluate Trade Marketing Programs

Identify opportunities to scale our Trade Marketing Operations efforts in the mid to long-term set-up.

Assess existing Trade Marketing Programs, processes and identify opportunities for improvement.

2. Budget and Key Performance Indicator (KPI) Management: Creation, tracking and submission of monthly, quarterly and annual Budget and Metric Status Report to TMG Head, for consolidation and approval. Submits monthly report of regional budget forecast, cash flow, accruals, and payables to finance while KPI status is provided to the TMG Head.

3. Inter-Department / Cross-Functional Team Coordination: End-to-End Direct Coordination, Documentation and Processing of Trade Marketing requirements with various internal groups from Procurement, Supply Chain, Finance, Legal, Sales Process Automation (SPA), Information Technology (IT), Channels (General Trade, eChannels, Modern Trade, Enterprise) and other related groups for trade marketing programs on merchandising, strategic partnerships and events.

4. Vendor Management: Ensures and monitors regular Third-Party Agency coordination and management for merchandisers and activators on merchandising, sales blitzes, events and other services. Closely monitors Installation Rate (vs produced, deployed merchandising materials), Productivity Rate (vs. target number of stores merchandised) and adherence to the DITO Merchandising Installation Guidelines on retailers, sales blitzes, events. Provides monthly report of installation and productivity rate of TPAs to TMG head as key metrics, as well as other concerns, pertinent updates related to TPAs.

5. Inventory: Ensures and monitors Monthly DITO and MD Warehouse check for quantity and conditions of merchandising materials, repair, refurbishment, replenishment. Provides consolidated monthly report of merchandising materials and collaterals status in terms of quantity, conditions per region and at the DITO warehouses nationwide.

6. Retailer Merchandising: Ensures Daily, Weekly, Monthly and Annual Monitoring and Check Up of Third-Party Agency Activities and Retailer Merchandising Drills are properly executed based on DTO agreed guidelines / standards. Provides consolidated monthly report of retailer merchandising status in terms of installation and productivity rate.

7. Non-Trad Merchandising: Ensures, Guides and Assists Regional Trade Specialists deliver minimum Twelve (12) Non-Trad Merchandising. Year-Long Partnership Projects (Negotiations, Budget Creation, Documentation & Approval, Implementation and Evaluation). Provides consolidated monthly report of trade marketing operations specialists achievement vs. targets per month per cluster and annual, nationwide as well as issues and concerns, if any.

8. Competitor Check: Monthly Report on competitor updates per cluster, per region - BTL activities such as but not limited to merchandising and events. Provides consolidated monthly report of competitor trade activities related to merchandising,

9. People Management: Trains and coaches the regional trade marketing team consisting of Regional Trade Marketing Specialists assigned per cluster, per region.

10. Stakeholder Management: Ensures weekly, monthly, quarterly and annual stakeholder discussion and coordination on the TMG regional roadmap, KPI status and other related items.

11. Documentations/Reports: Documentations and Reports include, but are not limited to monthly, quarterly and annual summary of Budget, Payables, Visibility and Revenue Target Tracking, Merchandising Inventory and Status in DITO and MD Warehouses, Retailer Merchandising Installation and Productivity Rate by Third Party Merchandisers, Post Campaign Reports, Concept Decks and Promo Work Plans, Purchase Requests, Purchase Orders, Competitor Activity Check, BUs (Business Reviews), MBAs (Month Business Analysis), etc.

Employment Standards

Marketing Management

Merchandising Management

Events Management

Project Management

Vendor or Third-Party Agency (TPA) Management

Stakeholder Management

Strategic Planning

Interpersonal Skills

Analytical and Critical Thinking

Financials Savvy

Resourceful and can work under pressure and with extended hours when necessary.

With at least 10-year experience in Trade Marketing or any related field

FMCG/Telco experience is a plus.

With Driver's License

Job Skills & Qualifications

Required:

Bachelor's degree in communications, marketing, journalism, public relations, or relevant field.

Demonstrated success in developing and executing compelling awareness, strategic partnerships and on-ground activation programs.

Community Management

Familiarity with B2B, B2C Marketing

Excellent written and oral communication skills.

• Proficient with Microsoft Office, including Microsoft Word, Excel, and Power Point