Regional Sales Manager (Telco Account)

Job Summary:

The Regional Sales Manager is responsible for driving sales growth and ensuring efficient product distribution to end consumers through last-mile delivery channels. This role focuses on optimizing sales performance, managing distributor/retailer relationships, and ensuring seamless execution of sales strategies at the point of purchase. The ideal candidate will have strong leadership skills, a deep understanding of last-mile logistics, and a proven track record in sales management.

Key Responsibilities:

1. Sales Strategy & Execution:

- Develop and implement last-mile sales strategies to achieve revenue and volume targets.

- Monitor market trends, competitor activities, and customer preferences to adjust sales approaches.

- Ensure product availability and visibility at retail outlets, distributors, and e-commerce platforms.

2. Distribution & Channel Management:

- Oversee last-mile distribution networks, including retailers, wholesalers, and direct-to-consumer channels.

- Build and maintain strong relationships with distributors, delivery partners, and key retail accounts.

- Ensure timely and efficient order fulfillment to minimize stockouts and overstock situations.

3. Team Leadership & Performance Management:

- Lead, train, and motivate a team of sales representatives and field agents.

- Set performance targets, conduct regular reviews, and provide coaching to improve team productivity.

- Monitor KPIs such as sales conversion rates, delivery efficiency, and customer satisfaction.

4. Customer & Retailer Engagement:

- Work closely with marketing teams to execute promotional campaigns and merchandising strategies.

- Gather feedback from customers and retailers to improve service delivery and product offerings.

- Resolve any last-mile delivery or sales-related issues promptly.

5. Reporting & Analytics:

- Track and analyze sales data, distribution metrics, and market insights.

- Prepare regular reports on sales performance, challenges, and opportunities.

- Use data-driven insights to optimize last-mile sales operations.

Qualifications & Skills:

- Education: Bachelor's degree in Business Administration, Sales, Marketing, Supply Chain, or related field.

- Experience: 5+ years in sales management, preferably in FMCG, e-commerce, logistics, or retail distribution.

- Last-Mile Expertise: Strong understanding of last-mile delivery processes and sales execution.

- Leadership: Proven ability to lead and inspire sales teams.

- Communication: Excellent negotiation and relationship management skills.

- Analytical Skills: Proficiency in sales data analysis and reporting tools (Excel, CRM, BI tools).

- Problem-Solving: Ability to troubleshoot last-mile challenges and improve efficiency.

Preferred Attributes:

- Experience working with third-party logistics (3PL) providers.

- Knowledge of route optimization and inventory management.

- Familiarity with digital sales platforms and omnichannel distribution.