Regional Sales Manager South ( D2C / lifestyle brands )

Role Overview

We are looking for a strong Regional Sales Manager – South who will be responsible for the

overall sales and performance of stores across the South region.

This is a completely store and frontline sales-focused role. The person will work closely with

Store Managers and frontline teams to ensure stores achieve their sales targets, maintain

high customer service standards, and operate smoothly.

Key Responsibilities

• Own the sales performance of all stores in the South region.
• Ensure every store achieves its daily, weekly and monthly sales targets.
• Regularly review store performance and identify stores that are doing well or need
  
  

improvement.

• Work closely with Store Managers to improve footfall conversion, average bill value
  
  

and overall store productivity.

• Spend significant time visiting stores and interacting with frontline teams.
• Motivate Store Managers and Sales Associates to achieve better sales.
• Ensure frontline teams have strong product knowledge and selling skills.
• Coach teams on customer interaction, cross-selling and upselling.
• Identify low-performing employees and work with Store Managers and HR on
  
  

improvement plans.

• Ensure adequate staffing across stores and highlight manpower gaps.
• Maintain high standards of grooming, customer service and store discipline.
• Ensure stores are commercially ready during weekends, festivals, promotions and
  
  

high-footfall periods.

• Review store-wise sales numbers and take quick corrective action wherever
  
  

required.

• Work with Retail, VM, Marketing and Operations teams to improve store
  
  

performance.

• Keep track of competition and understand what other brands are doing in the
  
  

market.

• Build a strong pipeline of Store Managers and frontline talent for future
  
  

requirements.

• Ensure company processes and SOPs are followed consistently across all stores.
  
  

Ideal Candidate

• Around 7–12 years of experience in retail sales, preferably in lifestyle, fashion,
  
  

accessories, gifting, beauty, footwear or other consumer retail brands.

• Minimum 3–5 years of experience managing multiple stores or a region.
• Strong understanding of frontline retail sales.
• Comfortable travelling extensively across South India.
• Strong with numbers but equally comfortable working directly with store teams.
• Should be energetic, commercially driven and hands-on.
• Should be able to motivate teams and hold Store Managers accountable for
  
  

performance.

• Good communication and people-management skills.
  
  

Skills: sales,life style,d2c,regional sales