Regional Sales Manager APAC

Sales and Business Development

• Responsible for driving commercial growth and market development of the (C-UAS) anti-drone radar systems across the APAC region.
• Execute sales strategies and go-to-market plans for assigned markets & segments, translating commercial priorities into concrete sales activities.
• Identify & develop, and manage relationships with key customers, system integrators, partners, and other relevant stakeholders across APAC
• Manage the full sales cycle, including strategic capture planning, lead generation & pipeline management, customer presentations, responses to customer requests, contract negotiations, and closing of contracts.

Solution Sales and Customer Engagement

• Work closely with Solution Specialists to develop and present solutions tailored to customer requirements.
• Collaborate on technical and commercial customer inquiries, RFIs, RFPs, and tenders.
• Actively participate in customer meetings, technical discussions, and field demonstrations of the solutions.
• Understand customer applications and operational challenges and translate these into relevant solution proposals

Market and Application Development

• Apply C-UAS market and application knowledge to identify customer needs and new business areas & opportunities.
• Monitor market developments, emerging applications, and the competitive landscape.
• Identify and prioritize attractive market segments, projects, and strategic partnerships.
• Represent the C-UAS solutions at relevant industry events, trade shows, exhibitions, and customer meetings.
• Work closely with Product Management, Customer Insights, and Marketing to align commercial activities with market needs and product positioning.

Qualifications

• Minimum 8 years of relevant experience in C-UAS solution B2B sales/business development in APAC to the defence, security and critical infrastructure sectors
• Experience with radar or surveillance technologies and the integration of sensors into broader C-UAS solutions is a strong advantage
• Strong understanding of C-UAS applications, market dynamics, customer segments, and buying processes.