Regional General Manager - Visayas

Role Purpose

The Regional General Manager is the territorial business owner, accountable for subscriber growth, revenue, profitability, and execution within the assigned region.

The role drives hyperlocal market leadership through:

• disciplined P&L management
• strong execution (sales, install, service)
• localized competitive response

The RGM ensures the region delivers against Converge's goal of market leadership by 2027.

Key Responsibilities:

Regional P&L Ownership

• Own revenue, subscriber growth, and contribution margin.
• Manage ARPU mix and upgrade performance.
• Ensure disciplined incentive and promo spend.
• Drive payback and profitability at territory level.

Subscriber Growth & Activation

• Deliver net adds and revenue targets.
• Maximize port utilization and cluster fill rates.
• Drive upgrade ladder (S2S FiberX Flexi SFx).
• Ensure high-quality acquisition (not vanity volume).

Churn Management & Defense

• Own total and high-LTV churn reduction.
• Identify and act on churn-transfer clusters.
• Execute retention strategies in war zones.
• Prevent revenue leakage to competitors.

Hyperlocal War Zone Execution

• Lead execution in Marketing-defined war zones.
• Deploy localized action plans (30-day cycles).
• Align dealers, teams, and service resources to priority zones.
• Deliver measurable improvements in:
• churn
• net adds
• ARPU

Operational Excellence (Execution Edge)

Ensure:

• Fast installation (target 2448 hrs)
• Strong repair SLA
• High service reliability
• Drive cluster productivity:
• adds per BC
• install efficiency
• service performance

Channel & Distribution Leadership

• Manage dealer and contractor networks.
• Expand local distribution where needed.
• Ensure productivity and alignment of sales channels.
• Build strong local partnerships (developers, communities).

Cross-Functional Alignment

• Work closely with:
• Marketing (war zones, campaigns)
• Network (rollout, capacity)
• Product (offers, plans)
• Business Dev (partnerships)
• Ensure seamless execution across functions.

Success Metrics (KPIs)

1. Net Revenue Growth (vs target)
2. Contribution Margin (regional P&L)
3. High-LTV Churn Rate
4. Payback Period (cohort discipline)
5. Cluster Productivity (adds/BC, SLA performance)

Key Working Relationships

Internal: Marketing, Network & Deployment, Product, Business Development / PMO, Finance

External: Dealers and contractors, Property developers, Local partners and communities

Job Qualifications:

Educational Requirements

• Bachelor's Degree: A degree in Business Administration, Management, Marketing, Information Technology, or Engineering is standard.
• Post-Graduate Degree: An MBA (Master of Business Administration) is highly preferred.

Professional Experience

• Tenure:1015+ years of total professional experience, with at least 710 years in a senior leadership or directorial capacity.
• Industry Background: Experience in Telecommunications or ICT, FMCG or Consumer Business is highly preferred.
• Proven Results: Must demonstrate a history of managing large-scale P&L (Profit & Loss), meeting aggressive sales targets, and successfully launching services in new territories.
• Deep understanding of local market dynamics
• Strong execution and team leadership capability

Leadership Profile

• Owner mindset (treats region as a business)
• Highly execution-driven
• Strong local market intuition
• Data-driven decision maker
• Able to mobilize teams quickly