Regional Brand Marketing Assistant Manager
Regional Brand Marketing Assistant Manager
unilab, inc.5-7 Years
- Posted 8 hours ago
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Job Description
Role Overview
- Supports regio nal brand strategy, performance analytics, campaign/project management, and consumer insights , while working closely with country teams and cross-functional stakeholders to drive brand growth across markets.
- Regional Brand Strategy & Marketing: s upports the development and execution of regional brand strategies and annual plans, translating them into practical guidelines and tools for country teams.
- Business Performance & Analytics: m onitors brand performance, financials, market share, and competition across markets. Consolidates business reviews, develops dashboards and analyses, and identifies growth opportunities and risks.
- Regional Campaign & Project Management: c oordinates regional campaigns and marketing materials, manages cross-market projects, tracks timelines and deliverables, and shares best practices across countries.
- Market & Consumer Insights: w orks closely with country teams and Consumer Insights to understand local market needs, consumer trends, research, and brand health, translating these into actionable recommendations.
- Cross-functional Collaboration: p artners with teams such as Innovation, Regulatory, Medical, Finance, and Supply Chain to ensure regional brand initiatives are effectively executed.
- Graduate of a Bachelor's Degree in Business, Marketing, or any relevant course
- At least 5 years of relevant work experience , preferably in a multinational consumer, consumer healthcare, or pharmaceutical company
- Experience in cross-functional projects or regional initiatives is an advantage
More Info
Key Skills
Performance analytics
Campaign project management
Cross-functional collaboration
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