About the Role: Work on-site role as a Referral Program Manager to design, implement, and manage our teacher-to-teacher referral initiative. This role will encourage current educators on our platform to refer qualified teachers, helping expand our teaching community and strengthen our recruitment pipeline. at least 5 years related working experience. combine expertise in recruitment marketing, community engagement, and data-driven program management to build a sustainable and motivating referral ecosystem for educators. Direct manage 2-3 people.
Responsibilities:
Program Strategy & Execution
- Develop and oversee the teacher referral program framework, including policies, incentive models, and tracking mechanisms.
- Partner with Recruitment Operations, Teacher Operations and Marketing teams to align the referral program with organizational recruitment goals.
- Define and manage the referral rewards system (bonus payments, recognition programs, non-monetary incentives).
- Ensure compliance with employment, data privacy, and ethical standards in all referral processes.
Teacher Community Engagement
- Build strong relationships with existing teachers and develop initiatives that inspire referral participation.
- Organize webinars, surveys, and communications to gather insights and improve program effectiveness.
- Recognize and celebrate successful referrers through newsletters, community posts, or virtual appreciation events.
Marketing & Communications
- Create marketing campaigns to promote the program among current educators on the platform.
- Develop email newsletters, social media posts, and in-app messaging to increase awareness and participation.
- Collaborate with content teams to showcase referral success stories and ambassador testimonials.
Recruitment & Operations Coordination
- Work closely with teacher recruitment teams to ensure referral candidates meet hiring requirements.
- Manage the flow of referral leads through the applicant tracking system (ATS).
- Track referral progress and coordinate timely communication between referrers and recruiters.
Data Tracking & Reporting
- Build dashboards and reports that monitor referral volume, conversions, and cost-effectiveness.
- Analyze program outcomes and present monthly performance updates to the HR leadership team.
- Use data insights to refine incentive structures and improve program ROI.
Innovation & Continuous Improvement
- Benchmark industry referral programs and introduce new engagement strategies (gamification, recognition tiers).
- Collaborate with product teams to embed referral functionalities directly into the teacher platform.
- Maintain adaptability and creativity in evolving the program to suit teacher motivations and market demands.
Qualifications
- Bachelor's degree in Human Resources, Marketing, Education Management, or a related field.
- 3–5 years of experience in recruitment marketing, HR programs, or educator engagement.
- Proven ability to design and execute referral or incentive-based programs.
- Strong communication, stakeholder management, and project execution skills.
- Analytical mindset with ability to interpret data and measure program outcomes.
- Experience working within education, edtech, or talent marketplaces preferred.
Office address: Cyberscape Gamma Ruby road, ortigas center pasig
51 Talk is a leading online English education company founded in 2011. In 2016, we became the first Chinese online education company to be listed on the New York Stock Exchange. For over 14 years, we've focused on providing personalized, high-quality English learning experiences. As a global leader in 1-on-1 online instruction with international teachers, we believe in combining language knowledge with practical communication skills.
Our courses are trusted by learners across 50+countries, helping students gain the confidence to connect with the world. With a team of over 3000 employees,more than 25000 foreign teachers, more than 15 branches worldwide, we are committed to delivering exceptional educational experiences. We have offices in many countries in thePhilippines, China, Singapore, Thailand, Malaysia and Middle East. You will be essential in manage good talent and contributing to our company's growth in thePhilippines.
