Reddit & Community Content Strategist (PHP)

Client Overview

This company helps clients manage their online presence, including how they appear in online communities, Q&A platforms, and what AI assistants say about them. They focus on authentic communication to shape online perception.

Role Summary

This role involves developing and writing engaging content for online communities, Q&A platforms, and other digital spaces. The strategist will be responsible for identifying relevant communities, creating authentic posts and comments that resonate with real people, and ensuring all content avoids sounding promotional. A separate team handles posting and account management.

Key Responsibilities

• Research clients industries, hobbies, and markets to identify niche communities worth building.
• Select and shape communities that function as real places, not branded pages.
• Author each community's post plan, including posts and comment threads.
• Write content in the voice of a genuine community member, often without brand mentions.
• Draft ongoing comment and reply copy for the publishing team.
• Write branded mentions for active discussion threads, appearing as real customer recommendations.
• Draft factual, measured responses to negative posts about clients based on provided specifics.
• Develop questions prospective customers ask before purchasing on Q&A platforms.
• Write genuinely useful answers that credibly surface the client without being advertisements.

Required Qualifications

• Ability to write authentically in various registers, sounding like a real person, not marketing copy.
• Extensive, long-term experience using Reddit, understanding its culture, what gets downvoted, and what constitutes genuinely useful comments.
• Analytical skills to connect businesses with relevant communities, topics, and audiences.
• Comfort using AI tools as a starting point while exercising independent judgment.
• Discipline regarding client constraints such as tone, proof points, and prohibited statements.
• Organizational skills to maintain content plans ahead of publishing schedules.

Preferred Skills

• Community management, forum moderation, copywriting, or journalism background.
• Experience ghostwriting or writing in another person's voice at volume.

How to Apply

Please include the following

1. A short piece of writing where you sounded like someone other than yourself a comment, a post, a piece of ghostwriting. Tell us who you were writing as and why it worked.
2. Pick any local service business, a plumber, a dentist, a landscaper. Name three online communities where its future customers already spend time and explain how you'd contribute to one of them without it reading as advertising.
3. Tell us about your own Reddit use. How long, which kinds of communities, and one thing you've seen a brand get badly wrong there. We read these closely. They tell us far more than a résumé does.

Compensation

$1000-$1400 (PHP)

Location & Work Arrangement

Remote Full time