Strategic Planning & Execution
- Develop and implement overall recruitment strategies based on past campaign performance, setting clear targets per campaign for processes and performance.
- Formulate cost-effective student recruitment strategies and collaborate with the Marketing team for execution.
- Conceptualize and implement admissions-related financial assistance programs aligned with institutional priorities.
Sales & Target Achievement
- Achieve enrollment targets across all programs as identified by the executive team.
Marketing Technology, Data Analytics & Business Intelligence
- Drive implementation of internal tools and ensure efficiency.
- Ensure adoption of Student Recruitment Team members of use of CRM platform, working with CRM team to maintain data hygiene
- Work with Marketing to direct data analysis efforts in relation to education trends, student profiles, etc., to support strategic decision-making.
Operational Excellence & Technology Integration
- Direct the implementation of policies and procedures to support admission strategies
Stakeholder Engagement & Representation
- Represent the Institute to its prospective learners and partners, as required and needed.
Team Leadership & Development
- Mentor and coach recruitment team members, ensuring their professional growth and performance.
- Foster a high-performance culture, enabling recruitment teams to meet and exceed targets through training and leadership support.
Education: Bachelor's degree in business administration, Marketing, Education, Communications, or a related field. A master's degree is preferred.
Minimum Experience: At least 10 years of experience in student recruitment, admissions, sales, or
business development, with at least 5 years in a leadership role. Experience in a higher education or academic setting is strongly preferred.
Business Understanding: Expertise in student recruitment, enrollment management, marketing,
admissions, and financial aid strategies, with a strong grasp of CRM tools for recruitment
efficiency. Awareness of higher education trends and competitive landscapes is a plus.
