Recruitment Creative Strategist

Company Description

Salientes-Gonzalez Associates (SGA) is a financial services organization focused on helping individuals and families achieve their financial goals and long-term security. As a mission-driven company, SGA positions itself as a partner in financial well-being, offering guidance and solutions tailored to the needs of Filipinos. The organization emphasizes values-based service and integrity in all client interactions. Team members contribute to work that aims to positively impact clients lives and futures. SGA fosters a collaborative environment where purpose and professional growth are aligned.

Role Description

The Recruitment Creative Strategist is a full-time, on-site role based in Bonifacio, Global City, Taguig City. This role is responsible for developing and executing creative strategies to attract and engage potential candidates across various channels, including social media, job boards, and recruitment campaigns. Day-to-day tasks include crafting compelling recruitment narratives, producing content that reflects the employer brand, and collaborating with recruitment and marketing teams to design targeted outreach materials. The Recruitment Creative Strategist will conduct research on candidate personas and market trends, refine messaging to reach key talent segments, and ensure all recruitment materials are aligned with SGA's brand voice and values. The role also involves monitoring campaign performance, adjusting creative approaches as needed, and supporting employer branding initiatives.

Key Responsibilities:

• Develop and execute social media recruitment strategies across platforms such as Facebook, Instagram, LinkedIn, and TikTok
• Create visually engaging recruitment content, including pubmats, reels, TikTok-style videos, stories, recruitment posters, and compelling captions/copywriting to attract potential candidates, strengthen employer branding, and increase online engagement across multiple social media platforms.
• Create, schedule, and manage engaging recruitment content (posts, reels, stories, job ads)
• Monitor and respond to inquiries, comments, and messages from potential applicants
• Source and attract candidates through organic and paid social campaigns
• Build and maintain a talent pipeline/community through consistent engagement
• Strengthen employer branding by showcasing company culture, events, and success stories
• Stay updated on social media trends and recruitment marketing best practices

Qualifications:

• Bachelor's degree in Marketing, Human Resources, Communications, or related field
• Experience in social media management, recruitment marketing, or creative content creation
• Proven experience in recruitment, social media management, or digital marketing
• Strong understanding of social media algorithms, trends, and audience targeting
• Excellent written and verbal communication skills
• Creative mindset with the ability to produce engaging content
• Experience with paid ads and analytics tools is an advantage
• Strong eye for design, branding, and storytelling
• Knowledge of short-form video trends and engagement strategies
• Basic photo/video editing skills