Rappler+ Lead

Rappler+ is Rappler's premium membership program, allowing us to build a community of our most loyal supporters that sustains our newsroom operations and civic engagement initiatives. 

As Rappler+ Lead, you shall craft a business strategy for membership that is aligned with our mission of seeking a sustainable model for journalism, and building communities of action. You will work closely with Rappler's Community, Tech, and Revenue teams to grow Rappler+ membership, make Rappler+ membership valuable and exciting, and make Rappler+ members feel valued and cared for.

We are looking for someone who can work in a fast-paced and demanding environment. An ideal candidate is someone who sees the value in journalism and civic engagement, and can turn that into a product that people are willing to pay for, to keep journalism alive as a public good. A marketing and sales background is preferred.

Specifically, you are tasked to carry out the following duties and responsibilities:Grow Rappler+ membership, and strategic partnerships

• Identify programs that will drive growth for Rappler+ through acquisition and engagement
• Oversee member management and customer lifecycle
• Work with various Rappler units to drive membership and increase members level of support by leveraging on tools for analytics and conversion
• Design and oversee membership drives and campaigns, including on-site sales, emails, and media marketing
• Organize events designed to engage with Rappler+ members, increase membership, and prevent members from churning
• Manage Rappler's membership database, maintaining necessary information in membership records
• Work with the Tech team to ensure a smooth and seamless customer journey for existing and potential Rappler+ members

• To apply, please email [Confidential Information] with your cover letter, CV, and sample works. You may also contact [HIDDEN TEXT] if you have any questions about the position.