Publisher Operations Specialist

Job Summary

The Publisher Operations Specialist supports the efficient execution and performance of

our client's digital media campaigns. This role ensures publisher campaigns are set up accurately,

tracked properly, and documented thoroughly across systems, helping maintain operational

excellence and profitability.

Job Purpose

The primary purpose of this role is to execute and maintain the operational systems,

documentation, and processes that ensure publisher campaigns launch smoothly, perform

accurately, and are billed correctly.

Job Functions

● Campaign Setup & Execution: Support the setup, tracking, and maintenance of

publisher campaigns across platforms, ensuring accuracy and timeliness. Campaign set

up can include:

○ Proactively providing publishers with up-to-date approved assets and

coordinating asset creation and approval for custom creatives.

○ Providing accurate and timely tracking links and any appended parameter

instructions to publishers upon onboarding.

○ Maintaining an accessible and up-to-date library of approved copy for publishers.

○ Assist with the setup of new ads in platforms like Taboola and Nextdoor for

review by the media team before launch with approved copy, images, and

tracking.

○ Screen and respond to initial requests via Impact, routing them to the appropriate

Media Team member or handling operational requests.

● Compliance Coordination: Review publisher pipeline submissions for compliance,

such as website privacy policy verification and initial asset review.

● Documentation & Tracking: Maintain clear and consistent onboarding records,

campaign details, and communication logs in Monday.com and related systems.

● Performance Reporting: Generate publisher performance summaries, identify trends,

and provide operational insights to Media and Publisher Managers.

● Billing & Finance Support: Assist with CPA changes, billing setup, and reconciliation of

discrepancies through accurate record-keeping and collaboration with Finance.

● Cross-Functional Communication: Act as a central point of contact between Media,

Compliance, Data, and Finance to ensure campaign visibility and issue resolution.

● Operational Improvement: Contribute to process documentation and help optimize

publisher operations for efficiency and scalability.

Knowledge / Skills / Abilities

● Strong organizational skills and exceptional attention to detail.

● Ability to manage multiple tasks and shifting priorities in a fast-paced environment.

● Proficiency in project management and collaboration tools (e.g., Monday.com, Google

Workspace, Excel).

● Foundational understanding of digital marketing concepts such as CPA, pixels, and

campaign pacing.

● Analytical mindset; able to track and interpret campaign performance data.

● Excellent written and verbal communication skills; able to communicate clearly across

functions.

● Comfortable working in a remote-first, cross-functional team environment.

Scope

● Reports To: Operations Manager

● Direct Reports: None

● Cross-Functional Partners: Media, Compliance, Finance, and Data teams

● Decision-Making: Executes operational procedures under general direction; expected

to identify and escalate risks or discrepancies proactively.

Experience (Required)

● 1–3 years of experience in marketing operations, digital media coordination, or project

support roles.

● Experience managing campaign details, documentation, or tracking in a digital

environment.

● Affiliate, performance marketing, or publisher operations experience preferred.