Public Relations Head (E-Commerce)

Public Relations Head (E-Commerce)

Location: Remote

Job Type: Full-time

Join a dynamic growth marketing agency where strategy meets execution

At STERRY, we're not your average marketing agencywe're the rocket fuel behind crowdfunding and e-commerce success. Since day one, we've helped clients generate over $100 million in trackable online revenue through strategies rooted in measurable performance.

About the Role

We are seeking a dynamic and results-driven Public Relations Head to lead our brand narrative in the highly competitive E-commerce and digital retail space.

The ideal candidate is a proactive storyteller with strong media instincts and a deep understanding of how modern e-commerce brands grow through digital PR, influencer collaborations, and online media coverage.

You will be responsible for developing and executing high-impact PR strategies that strengthen brand visibility, drive authority in the e-commerce ecosystem, and support business growth across online channels such as marketplaces, DTC websites, and social commerce platforms.

This role is ideal for someone who thrives in fast-paced startup environments and has experience helping early-stage or scaling e-commerce brands build their public presence from the ground up.

Strategic PR & Brand Positioning

• Develop and execute integrated PR strategies tailored for e-commerce and digital-first brands.
• Align PR initiatives with growth marketing, product launches, and online sales strategies.
• Build brand authority in the e-commerce, retail tech, and digital consumer space through media exposure and thought leadership.
• Lead the development of annual PR roadmaps, campaign plans, and budgets.

Media Relations & Brand Storytelling

• Build and maintain strong relationships with journalists, editors, bloggers, and industry publications, particularly within the e-commerce, business, retail, and tech sectors.
• Proactively pitch media outlets to secure press coverage, founder features, product spotlights, and industry commentary.
• Develop compelling press materials including press releases, media kits, thought leadership articles, and brand stories.
• Act as a key liaison between the company and media stakeholders.

Influencer Marketing & KOL Engagement

• Identify and manage relationships with relevant influencers, creators, and key opinion leaders (KOLs) aligned with the brand.
• Lead influencer collaborations that amplify brand awareness, product launches, and e-commerce campaigns.
• Track and measure the performance and ROI of influencer initiatives.

Reputation Management & Crisis Communication

• Monitor media coverage, digital conversations, and online sentiment to protect and strengthen brand reputation.
• Develop and implement crisis communication strategies and response protocols.
• Manage brand narratives during sensitive public or media situations.

Digital PR & Content Strategy

• Partner with marketing and content teams to develop PR-driven digital storytelling campaigns.
• Leverage social media, digital publications, podcasts, and online communities to amplify brand messaging.
• Ensure PR initiatives support SEO visibility, brand search growth, and online authority.

Performance Measurement & Reporting

• Track PR performance using media analytics, sentiment analysis, reach, and engagement metrics.
• Provide leadership with regular reports on PR impact, brand visibility, and campaign performance.
• Continuously optimize strategies based on data, industry trends, and competitive insights.

Partnerships & Industry Presence

• Identify and manage strategic partnerships, media collaborations, and industry sponsorship opportunities.
• Build relationships with e-commerce communities, founders, thought leaders, and industry organizations.
• Position the company as a recognized voice in the e-commerce ecosystem.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field (Master's degree is a plus).
• 5+ years of proven experience in Public Relations, preferably within e-commerce, digital retail, DTC brands, or consumer startups.
• Strong understanding of the e-commerce landscape, online consumer behavior, and digital brand storytelling.
• Proven success securing media placements, brand features, and industry coverage.
• Experience managing influencer marketing campaigns and KOL partnerships.
• Demonstrated experience in reputation management and crisis communication.
• Proficiency in PR analytics, media monitoring tools, and digital performance tracking.
• Strong knowledge of social media, digital marketing, and online brand building.
• Excellent communication, storytelling, and public speaking skills.
• Ability to thrive in fast-paced startup or high-growth environments.

Preferred Experience

• Experience working with early-stage startups or scaling e-commerce brands.
• Experience helping build PR strategies from scratch for new brands or market launches.
• Background in consumer brands, retail tech, marketplaces, or DTC companies.
• Familiarity with SEO principles and digital PR strategies.
• Experience serving as a brand spokesperson or media representative.

What We Offer

• Competitive compensation and full remote flexibility
• International collaboration with diverse teams
• Professional autonomy and growth opportunities
• Marketing industry exposure and professional development support

Ready to Apply

Submit your resume and a brief cover letter highlighting your PR, focusing on e-commerce experience. Only qualified candidates will be contacted.

STERRY Limited is an equal opportunity employer committed to diversity and inclusion.