PSR Business Development (South Luzon)

Job Overview

To drive business growth in South Luzon (Region IV-A, MIMAROPA and Region V) by expanding distribution, providing education, and identifying new opportunities. This role involves implementing Pet Specialty Retail strategies with pet shop partners as part of a comprehensive long-term business plan. Additionally, the position focuses on developing the territory, creating and executing a business plan aimed at accelerating sales growth and achieving key performance indicators (KPIs) that contribute to the overall success of the company.

Responsibilities

• Manage and assess customer business development across various stages.

• Execute in-store visibility strategies, oversee product planograms, and ensure excellence in merchandising.

• Provide regular updates on customer scorecards, analyzing market conditions and SKU performance to formulate

action plans.

• Build strong relationships with customers to foster support, loyalty, and advocacy.

• Conduct periodic customer visits as per the established work plan.

• Achieve targets through consistent delivery of Net Sales Value and efficient Days Sales Operations.

• Track investment plans against customer objectives to ensure alignment.

• Identify and pursue development opportunities within the established strategic framework.

• Visit all customers within the designated territory to drive business growth.

• Spot and capitalize on expansion opportunities to penetrate untapped accounts, in line with business priorities.

Qualifications

• Minimum Bachelor's degree in any field.

• Excellent communication (both written & oral) in English

• Minimum 4 years of experience at field level

• Excellent communication skills with good verbal and written language

• Able to establish relationship across all levels, both internally & externally (Pet shops owners & Staff)

• Commercial acumen with good negotiation skills

• An interest in pet nutrition is a plus

• Experience in pet food industry, specialized channel & vets has added value

• Effective communication skills, proactive initiatives

• Excellent understanding of product knowledge, background in nutrition and/or veterinary medicine is an added value

• Willing to travel nationwide