Overview:
The Promotions Specialist is responsible for conceptualizing, implementing, and managing promotional activities that drive customer engagement, sales, and brand visibility across DITO's digital channels. The role focuses on executing end-to-end promotion plans—from ideation to post-campaign analysis—ensuring alignment with marketing objectives, product launches, and customer acquisition goals. Working closely with product, platform, and marketing teams, the Promotions Specialist ensures that all digital promotions are compelling, well-executed, and optimized for maximum impact.
FUNCTION AND RESPONSIBILITIES:
1. Promotion Planning and Ideation
- Develop and propose digital promotion concepts aligned with product strategies, seasonal events, and campaign calendars. Identify opportunities to boost engagement and conversion through creative promotional mechanics and bundles.
2. Execution and Coordination
- Coordinate end-to-end execution of promotions across platforms such as the DITO App, eShop, and partner marketplaces. Work with cross-functional teams to finalize promo details, secure approvals, and ensure on-time rollout.
3. Offer Management
- Set up and manage promotional offers, discount codes, bundles, and flash sales in coordination with platform and operations teams. Ensure accuracy of promo configurations, pricing, and validity periods.
4. Compliance and Approvals
- Prepare and process required DTI and NTC permit applications, ensuring all promotional campaigns comply with corporate and regulatory guidelines. Maintain proper documentation for audit and reporting purposes.
5. Performance Monitoring
- Track promotion performance using KPIs such as participation rate, conversion, sales uplift, and ROI. Provide regular updates and insights to guide optimization and future promo strategies.
6. Collaboration and Communication
- Work closely with creatives, product, and digital marketing teams to develop campaign assets and promotional materials that align with brand tone and user experience.
7. Reporting and Post-Promo Analysis
- Prepare post-promotion reports detailing performance results, learnings, and actionable recommendations. Support the continuous improvement of promotional strategies based on data-driven insights.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- At least 2–4 years of experience in digital marketing, promotions, campaign management, or e-commerce
- Proven experience in executing end-to-end promotional campaigns (ideation to post-analysis)
- Strong understanding of digital platforms (mobile apps, eShop, marketplaces) and promotional mechanics (discounts, bundles, flash sales)
- Experience in coordinating cross-functional teams (product, marketing, creatives, operations)
- Knowledge of regulatory requirements and permit processing (e.g., DTI/NTC) is an advantage
- Data-driven mindset with experience in tracking KPIs such as conversion, engagement, and ROI
- Proficient in using analytics and reporting tools to derive insights and optimize campaigns
- Strong project management and organizational skills with attention to detail
- Excellent communication and stakeholder management skills
NOTE: We regret to inform that only shortlisted candidates will be notified
