Mapúa University (MU) is one of the top Engineering schools in the Philippines. With ABET-accredited programs delivered through cutting-edge methods and state-of-the-art facilities, Mapúa trains and forms individuals to possess important knowledge, skills, and values, collectively known as outcomes, that will make them globally competitive and truly qualified to serve a wide range of professions in different fields. Mapúa is a member of Yuchengco Group of Companies (YGC).
Just recently, Mapúa University entered a partnership with Cintana Education, a global leader in international education, and Arizona State University, a top 1% global university ranked as the most innovative university in the U.S. The purpose of this partnership is to transform Mapúa University, which is known today for excellence in engineering and technology into a comprehensive university with a newly positioned and enhanced Business School and a new Medical and Health Sciences School.
PROMOTIONS LEAD (MAKATI CAMPUS) - URGENT
Marketing Supervisor Position
Job Summary:
- To support the Marketing Lead in developing and executing marketing strategies that drive enrollment and enhance the brand image of the Mapua-ASU program. This role requires a proactive and organized individual with strong communication and collaboration skills.
Duties and Responsibilities:
- Brand Management: Develop and edit compelling marketing and advertising copy for diverse platforms (social media, web, brochures, PR articles, video scripts, etc.), ensuring adherence to Mapua-ASU brand voice, style guidelines, and marketing strategy. This includes collaborating with graphic artists to produce cohesive and visually appealing content.
- Campaign Development & Execution: Develop concepts and execute campaigns focused on brand awareness and lead generation. This includes managing marketing events and projects, coordinating with internal stakeholders (admissions, finance, purchasing, admin) and external partners (media agencies, printers, event venues), and overseeing campaign logistics.
- Marketing Administration & Reporting: Manage day-to-day administrative tasks for marketing plan execution, including budget tracking, vendor communication, scheduling, and maintaining organized records of marketing activities. Assist in preparing regular marketing reports and ensure easy access to relevant information. Manage finance-related requests within the approved budget.
- Cross-functional Collaboration & Partnership: Collaborate effectively with cross-functional teams (internal and external) to ensure alignment on marketing initiatives, program goals, and project completion. This includes liaising with external partners (media agencies, printers, event venues) to execute campaigns effectively.
- Editing & Quality Assurance: Review, edit, and proofread all marketing materials (printed and digital) to ensure high standards of quality, accuracy, and brand consistency.
Qualifications:
A. Education: Bachelor's degree in Mass Communications, Marketing or equivalent
B. Required Skills/Competencies:
- Excellent communication and interpersonal skills
- Able to multitask in a fast-paced industry
- Can work in a diverse environment
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Knowledgeable in social media management
- Ability to follow instructions and adhere to processes
C. Work Experience: Preferably with 3 year(s) of working experience in the related field is preferred for the position.
Benefits Upon Regularization:
- Additional monthly allowance
- 14th-month pay
- Performance and lump-sum bonuses
- Health and life insurance coverage
- Undergraduate scholarship for a qualified dependent
- Paid leaves
Job Type: Full-time
Work Location: In person
