The Projects & Systems Officer (Campaigns & Channels) supports the implementation, enhancement, and operational management of campaign management platforms, customer engagement technologies, and channel integration initiatives by coordinating business requirements, supporting project delivery, performing testing activities, monitoring campaign platform operations, and collaborating with stakeholders to enable efficient, data-driven, and personalized customer engagement across channels.
Responsibilities
- Gather and analyze business requirements for campaign management, customer engagement, and channel integration initiatives
- Collaborate with cross-functional stakeholders to support campaign delivery and business objectives.
- Document business processes, functional requirements, and recommend solutions for platform enhancements and customer journey improvements.
- Develop and execute test scripts, conduct UAT, and validate campaign workflows, audience targeting, and system integrations.
- Monitor project progress, risks, issues, and enhancement requests while providing status updates and implementation support.
- Provide operational and user support for campaign management and customer engagement platforms.
- Identify opportunities to improve platform performance, operational efficiency, campaign effectiveness, and customer experience.
Qualifications
- Bachelor's degree in IT, Computer Science, Engineering, Business or related field
- At least 3 years experience in Business Analysis, Project Coordination, Systems Support, or Marketing Technology
- 2 years experience in Campaign Management Platforms, Marketing Automation, CRM, or Customer Engagement Technologies
- Knowledgeable in Campaign and Customer Experience Platform – Adobe Experience Platform, Adobe Campaign, Salesforce Marketing Cloud
- Background in Marketing Automations – Salesforce, Adobe
- Capable in Project management methodologies and project lifecycle management, customer experience platforms, Customer Relationship Management (CRM)
- Skilled in customer journey design and business analysis with project coordination and management
