Job Purpose
This role is responsible for driving go-to-market execution, campaigns, and lead generation initiatives for lease-driven and recurring revenue products across Aboitiz Economic Estates.
Key Responsibilitie
s1. Go-to-Market (GTM) & IMC Plannin
- gDevelop and execute GTM strategies for recurring, lease-driven assets
- .Lead integrated marketing communications (IMC) planning across digital, PR, OOH, events, and partnerships to support leasing objectives
- .Translate commercial targets into marketing campaigns that help stimulate demand and sustain leasing momentum
- .Collaborate with Sales and Leasing teams to ensure marketing programs reflect asset positioning, target tenant segments, and revenue objective
s2. Campaign & Project Developmen
- tPlan and manage end-to-end marketing campaigns for office and logistics assets
- .Own campaign timelines, deliverables, and coordination with internal teams and agencies
- .Adapt messaging and targeting to ensure campaigns attract qualified tenant demand, not just lead volume
- .Ensure campaigns remain aligned with brand positioning while supporting commercial performance
.3. Media Planning & Buyin
- gRecommend and manage media strategies focused on lead quality, pipeline growth, and leasing outcomes
- .Coordinate media placements with internal teams and partner agencies
- .Monitor media performance and optimize investments based on campaign results
.4. Lead Generation & CRM Managemen
- tDesign and execute lead generation strategies aligned with leasing priorities
- .Monitor lead quality, pipeline movement, and conversion, ensuring marketing efforts support qualified tenant engagement
- .Work closely with Sales and Digital teams on CRM usage, lead tagging, and proper endorsement of leads
- .Support CRM database management, reporting, and insights for campaign improvement
.5. Sales Toolkits & Revenue Enablemen
- tProduce and maintain sales toolkits including pitch decks, one-pagers, leasing fact sheets, and digital assets
- .Ensure marketing materials help articulate asset value, tenant benefits, and competitive positioning
- .Support Sales and Leasing teams with materials that strengthen tenant conversations and improve closing effectiveness
- .Maintain an organized digital library of marketing and sales materials accessible to internal teams
.6. Partnerships, Memberships & Event
- sSupport industry partnerships, memberships, and co-marketing initiatives that contribute to tenant pipeline development
- .Plan and execute networking events, leasing activations, and industry engagements that support demand generation
- .Coordinate with internal teams and partners to ensure effective event execution and follow-through
.7. KPI Tracking & Performance Reportin
- gTrack and report marketing KPIs including qualified leads generated, cost-per-lead, conversion, and campaign ROI
- .Provide performance insights to support campaign optimization and leasing strategy adjustments
- .Contribute to a feedback loop between marketing, sales, and leasing teams to refine positioning, targeting, and messaging
.Qualifications & Experienc
- eBachelor's degree in Marketing, Communications, Business, or related fiel
- d3–5 years experience in project marketing, commercial marketing, or leasing-related campaign
- sStrong exposure to campaign management, GTM planning, and lead generatio
- nExperience working closely with Sales or Leasing team
- sWorking knowledge of CRM platforms and performance trackin
- gStrong project management and coordination skill
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