Program Sales Specialist

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – to create better experiences together for a better tomorrow. It's that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

The Program Sales Specialist is responsible for driving structured adoption of priority seller programs across the Woolworths MarketPlus marketplace ecosystem.

This role executes high-volume, insight-led outreach to sellers to increase adoption of:

• Trade programs (Promotions & Deals)
• Product feature adoption (e.g., Combined Shipping)
• GTM initiatives and seasonal campaigns
• Sponsored placements (where relevant)
• Operational improvement initiatives (as defined by the business)

The role acts as the execution engine behind business-defined priorities, ensuring programs don't just get designed, but get adopted at scale.

What You'll Do:

Program Adoption & Outreach

• Execute structured outbound campaigns to sellers aligned to priority initiatives
• Engage sellers via phone, email and CRM workflows
• Clearly articulate the commercial and operational value of each program
• Drive commitment and conversion within defined campaign windows

Trade & Promotions Activation

Drive seller participation in:

• Promotional events
• Tactical deal windows
• Category-led campaigns
• Ensure sellers understand mechanics, timelines and commercial expectations
• Track and report conversion rates

Product Feature Adoption

Drive adoption of key platform capabilities such as:

• Combined shipping
• Sponsored placements (if in scope)
• Fulfilment improvements
• Educate sellers on impact to conversion, basket size and CX

GTM & Strategic Initiative Support

Support new program launches by:

• Executing targeted outreach lists
• Following up on campaign commitments
• Closing adoption gaps
• Act as feedback loop to Enablement and Product teams

Performance Tracking & Reporting

• Maintain CRM hygiene and pipeline tracking

Report weekly on:

• Outreach volume
• Adoption conversion rates
• Revenue / GTV influence
• Barriers to uptake
• Identify patterns and recommend optimisation opportunities

What You'll Need:

Must-Have

2–5 years in:

• Inbound and outbound sales
• Account coordination
• B2B telesales
• Marketplace or e-commerce support

• Strong commercial communication skills
• Confident phone presence
• Ability to handle objections and drive commitments
• High attention to detail
• Comfortable working to structured targets and KPIs
• Experience using CRM systems (Salesforce, HubSpot, Zoho or similar)

Strongly Preferred

• Experience working with AU or UK markets
• Marketplace or e-commerce experience
• Exposure to promotions, digital marketing or online retail
• Data literacy — ability to interpret basic performance metrics