Program Manager – Content Operations

Program Manager – Content Operations

This offshore Program Manager role supports the Content Program Management Lead to run Optum end-to-end content operating system across Thought Leadership, Events/Executive Engagement, Digital/Social, and Direct Marketing. The Program Manager coordinates planning, delivery, governance, and reporting so cross-functional teams can execute predictably and compliantly for the US business, while leveraging asynchronous workflows and structured overlap for decisions.

Role Overview

Own day-to-day program execution across channels—managing intake, prioritization, timelines, approvals, and issue tracking—while enforcing standards (brand, accessibility, HIPAA) and ensuring clean handoffs among content managers, creative, campaigns, and Compliance/Legal.

Key Responsibilities

• Run weekly ceremonies (intake, prioritization, status reviews), maintain program plans, RAID logs, and stage-gate checklists; escalate risks with data and options.

• Coordinate cross-channel calendars and capacity, aligning Thought Leadership, Events, Digital/Social, and Direct milestones with downstream activation.

• Steward governance in motion: taxonomy/metadata application, version control, accessibility checks, compliance approvals, and audit trail completeness.

• Operationalize AI-enabled workflows (brief templates, outline generation, variant creation, QC prompts) under Responsible AI guardrails with human review.

• Partner with creative studio and agencies on briefs, SLAs, and delivery; track cycle time, defects, and rework to drive continuous improvement.

• Produce program dashboards and reports (predictability, reuse rates, compliance findings, engagement influence) and facilitate monthly/quarterly business reviews.

• Support budget tracking, vendor coordination, and resourcing allocations in partnership with the Content Program Management Lead.

Required Qualifications

• Overall 10-12 years of experience with 6–8 years in program/project management within marketing/content operations or enterprise PMO; healthcare/regulatory experience preferred.

• Hands-on experience running RACI, SLAs, stage-gates, RAID logs, and cross-team ceremonies; strong familiarity with DAM/CMS, metadata/taxonomy, and accessibility practices.

• Demonstrated discipline in compliance workflows (HIPAA-safe processes, Legal/Brand reviews) and audit-readiness.

• Practical exposure to AI in content ops with Responsible AI practices (guardrails, human oversight, documentation).

• Excellent communication, stakeholder management, and problem-solving skills; comfort with KPI dashboards and executive updates.

Education

• Bachelor's degree required; certifications such as PMP, Agile/Lean, or DAM are a plus.