Products and Services Marketing Lead

Help shape how a global leader in spectacular public aquarium development positions and promotes its products, services, and brand to markets around the world.

About the Role

We're looking for a Products & Services Marketing Lead to join our Manila team in Alabang, Muntinlupa, working closely with colleagues across countries and time zones.

This role sits at the intersection of storytelling, strategy, brand positioning, and commercial impact. You will translate AAT's capabilities — from iconic aquarium environments to specialised life support systems, acrylic viewing windows, and operational services — into clear market narratives, branding programmes and sales tools that help our global teams win work.

AAT operates in a highly specialised global industry — the design, construction, and operation of spectacular public aquariums and aquatic attractions. These facilities combine architecture, storytelling, specialised technology, animal care, and visitor experience to create some of the most memorable environments in the attractions industry.

Public aquariums are far more than visitor destinations. They play an important role in marine conservation education, scientific research, endangered species breeding programmes, and wild animal rescue and rehabilitation. AAT helps bring many of these remarkable facilities to life.

Working with technical specialists, operations teams, and sales, you will shape how AAT's products, services, and integrated capabilities are positioned in the market. Your work will help strengthen AAT's global brand positioning and clearly communicate what makes our capabilities distinctive.

You will develop narratives, case studies, presentations, and sales enablement tools that help customers quickly understand the value of what we do — from early inspiration through to project delivery and long-term operational support.

Your work will also help enable and support international outbound marketing campaigns, ensuring AAT's capabilities and brand are presented consistently across markets and customer touchpoints.

At its heart, this role is about turning complex capability into compelling market stories. If you enjoy combining big-picture storytelling with disciplined product positioning, this is a rare opportunity to help shape how a specialised global company presents its capabilities to the world.

What We're Looking For

We're looking for someone who enjoys storytelling and can bring complex capabilities to life in a clear, credible, and commercially effective way. You are comfortable collaborating across regions, functions, cultures, and time zones.

Key experience

• B2B product marketing or sales enablement in a specialised or technical industry
• Ability to translate input from technical specialists into clear market messaging
• Strong writing and structuring skills for presentations, brochures, and case studies
• Experience working with technical specialists, operations teams, and sales teams
• Practical understanding of the marketing tools sales teams actually use
• Experience managing content libraries and reusable marketing assets
• Highly valued backgrounds
• Infrastructure, construction, manufacturing, attractions, or similar industries
• Project-based or bespoke delivery environments
• Technical consulting or global shared services organisations

Key Responsibilities

Brand & Market Positioning

• Help strengthen AAT's brand by ensuring products, services, and capabilities are positioned clearly and consistently across markets
• Maintain narratives that communicate AAT's differentiation and specialised expertise

Sales Enablement & Marketing Assets

• Develop marketing and sales tools including positioning narratives, capability presentations, brochures, and case studies
• Ensure materials support the full sales journey — from high-level storytelling to detailed capability explanations

Content Channels

• Adapt core narratives for presentations, proposals, website content, social media, and industry events
• Maintain consistent messaging across channels and audiences

Collaboration with Technical Specialists & Sales

• Work with technical specialists and operational teams to capture differentiators, delivery insights, and proof points
• Partner with sales teams to ensure marketing materials support real customer conversations

Case Studies & Proof Points

• Develop and maintain a pipeline of compelling project case studies
• Package proof points for use across sales, marketing, and industry communications

Content Quality

• Ensure all materials are accurate, evidence-based, and professionally presented
• Maintain alignment with AAT's brand standards

Qualifications, Skills & Experience

This role suits someone who enjoys working at the intersection of technical capability, marketing, brand positioning, and commercial strategy.

Experience

• 5+ years in B2B Product Marketing, Technical Marketing, or Sales Enablement
• Experience developing product narratives and value propositions for complex offerings
• Proven ability to create sales enablement tools such as decks, brochures, case studies, and proposal materials
• Experience working with technical specialists to translate expertise into market messaging
• Exposure to project-based or consultative sales environments
• Experience managing priorities and stakeholders across a global, shared services organisation

Skills

• Strong product positioning and storytelling ability
• Ability to translate complex material into clear market narratives
• Understanding of brand positioning in specialised B2B markets
• Strong stakeholder management across technical and commercial teams
• Practical instinct for building sales tools that actually get used

Qualifications

• Degree in Marketing, Communications, Business, or equivalent experience
• Experience in specialised or project-based industries is highly desirable

Why You'll Enjoy Working With Us

• Work in the global aquarium and aquatic attractions industry, creating projects that combine technical excellence, creativity, and storytelling
• Contribute to shaping how AAT's capabilities and brand are presented internationally
• Enjoy occasional travel including manufacturing visits, conferences, and project site visits
• Join a collaborative global team where ideas are valued and expertise is respected
• Play a meaningful role in how a specialised global company communicates its capabilities

About AAT

Advanced Aquarium Technologies (AAT) is a global specialist in the design, construction, and operation of public aquariums and aquatic attractions.

Headquartered in Queensland, Australia, with operations across Asia and the Americas, AAT has delivered landmark aquarium projects in more than 30 countries.

Our integrated capabilities span design, acrylic manufacturing, life support systems, immersive environments, and operational services — enabling us to deliver highly specialised aquatic facilities around the world.

Our work creates extraordinary visitor experiences while supporting marine conservation education, animal welfare, research, and wildlife rehabilitation.

How to Apply

Ready to help shape how AAT brings complex capabilities to market

Apply via LinkedIn and include a short cover letter explaining why this role excites you.

Please upload your cover letter and resume as one document.