Role Overview
As a Product Support Officer, you will sit at the intersection of data science, product innovation, and multi-channel marketing. You will with the designing and implementing data-driven campaigns and targeted product offerings across both digital and traditional banking channels. You will act as the bridge between technical data insights and the customer-facing brand experience.
Key Responsibilities
- Strategy & Implementation: Formulate first-level product and service strategies under the direction of the Department Head to enhance the bank's deposit portfolio.
- Data-Driven Campaigns: Design and execute targeted offerings by leveraging data science insights to improve customer acquisition and retention.
- Product Lifecycle Management: Manage the end-to-end Digital Onboarding experience and oversee the performance of assigned product lines through daily, weekly, and monthly analysis.
- Sales Support & Intelligence: Partner with the Smart Acquisition Department to provide branches with lead profiles, industry trends, and best practices to optimize best-fit product matching.
- Customer Experience (CX) Advocacy: Drive CX excellence across all touchpoints (digital and physical) and serve as the primary lead for cross-functional collaboration between bank groups.
- Operations & Oversight: Manage customer portfolios, provide after-sales oversight, and handle escalated issues with a focus on timely, high-impact solutions.
Requirements & Qualifications
- Education: Bachelor's Degree in Business, Marketing, or a related field from a reputable institution.
- Experience: At least 5 years of experience in Product Development Support, Management, or Marketing. Experience in Financial Services (FinTech/Banking) or FMCG is highly preferred.
- Functional Knowledge: * Proficiency in Product Marketing, Digital Strategy, and Brand Management.
- Understanding of Advertising and Marketing Communications (MarCom).
- Familiarity with data-driven decision-making and digital onboarding workflows.
- Soft Skills: A level-headed professional who thrives in a regulated environment, balances innovation with organization, and possesses a continuous improvement mindset.
