Product Planning Manager

JOB RESPONSIBILITY:

STRATEGY & PLANNING

· Develop and execute short and long term product strategies aligned with company goals

· Identify market opportunities, trends, and customer preferences to guide product development

· Define product positioning, target segments, and value propositions

MARKET & COMPETITIVE ANALYSIS

· Conduct in-depth market research, benchmarking, and competitor analysis

· Monitor industry trends (e.g. ellctrification, connectivity, autonomous driving)

· Provide actionable insights to senior management

PRODUCT DEVELOPMENT COORDINATION

· Lead cross-functional collaboration with marketing, sales, and aftersales teams

· Ensure product specifications meet market requirements and regulatory standards

· Oversee product development timelines from concept to launch

LIFECYCLE MANAGEMENT

· Manage the full product lifecycle including introduction, growth, maturity, and phase-out

· Recommend product updates, facelifts, or discontinuation strategies

· Track product performance and profitability

PRICING & PROFITABILITY

· Develop pricing strategies in coordination with finance and sales teams

· Ensure profitability targets are achieved through cost and feature optimization

· Support business case development for new models or variants

LEADERSHIP AND TEAM MANAGEMENT

· Lead and mentor a team of product planning specialists

· Set performance goals and ensure team alignment with organizational objectives

· Foster a culture of innovation and continuous improvement

JOB QUALIFICATIONS:

EDUCATION

· Bachelor's degree in Business, Marketing, Engineering, or related field

EXPERIENCE

· 7-10+ years of experience in product planning, product management or automotive strategy

· Proven experience in the automotive industry

· Experience in handling cross-functional teams and projects

SKILLS AND COMPETENCIES

· Strong analytical and strategic skills

· Deep understanding of automotive market trends and consumer behavior

· Excellent project management and organizational skills

· Strong leadership and people management abilities

· Effective communication and stakeholder management

· Financial acumen and business case development

· Proficient in MS Office Suit