Product Marketing Specialist

Job Scope:

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application.

Job Description:

Portfolio Management

• Manage the local product portfolio based on market and competitor landscape

• Design a go-to Market Plan for incoming products encompassing all internal (support teams) and external stakeholders (Dealers and Distributors)

• Act as the key person for creating joint business plans with strategic accounts and for penetrating emerging channels

Brand Management

• Ensure the strong, premium and aspirational positioning of the category and Sony branding considering ROI

• Forecasting, Pricing, Promotion and P&L Management

• Create a sales plan and forecast based on product competitiveness, business and market trends, using in-depth data analysis

• Create a pricing and promotion plan, and manage Profit and Loss based on product sales and business trends, using in-depth data analysis

Channel Management

• Come up with strategies and promotions that will ensure profitability in our sales channels

• Strengthen and establish Sony brand presence in our sales channels with efficient and ROI-based shopfront management including retail executions, VMD and promoter management

Operations, Analysis and Reporting

• Oversee all daily, weekly, monthly and annual category operations

• Generate data-based high-level analysis and reports to be shared with internal local, Regional and Global stakeholders covering product, category, business and market performance

Qualifications:

• Bachelor's degree in Business Administration, Engineering, Marketing, or a related field—or equivalent practical experience
• Open to candidates with experience in Marketing, Business Development, Product Management, or similar roles; high-potential early-career candidates are encouraged to apply
• Exposure to product, channel, or go-to-market strategies is an advantage
• Strong working knowledge of Microsoft Excel and PowerPoint; familiarity with other data or visualization tools is a plus
• Comfortable working with data, with the ability to translate insights into actionable strategies
• Strong analytical and problem-solving skills, with a strategic mindset
• Effective communication and presentation skills, with the ability to engage different stakeholders
• Demonstrates initiative, adaptability, and a willingness to learn in a fast-paced environment
• Experience in the consumer electronics industry or similar sectors is a plus, but not required
• Collaborative team player who can manage priorities and deliver results efficiently
• Willing to work in Bonifacio Global City, Taguig, with flexibility for occasional field work