Product Marketing Manager
.ppl solutions, inc.- Posted 3 hours ago
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Job Description
Key Responsibilities:
Create compelling product content including product briefs, whitepapers, case studies, website copy, blog posts, presentations, and sales collateral.
Develop and execute go-to-market strategies for new product launches, ensuring alignment with company goals and market needs.
Position and differentiate products by understanding the competitive landscape, customer needs, and key trends within the cloud communications and UCaaS (Unified Communications as a Service) market.
Collaborate with product management and development teams to define product messaging, features, and positioning that resonate with target customers.
Drive demand generation and lead nurturing initiatives by creating content that attracts, educates, and converts prospects into customers.
Support sales teams with tools to effectively communicate the value of the product to prospects and customers.
Analyze and track product performance, including key metrics such as customer adoption, usage, and satisfaction, and work with internal teams to refine product marketing strategies accordingly.
Conduct market research and gather customer feedback to inform product improvements and identify new opportunities for innovation.
Build and maintain relationships with key industry influencers and partners to expand brand presence and thought leadership within the cloud communications space.
Monitor industry trends and stay ahead of the competition by identifying emerging technologies and innovations that could impact the cloud communications market.
Qualifications:
Prefer to have Bachelor's degree in Marketing, Business, Communications, Technical or a related field.
3-5 years of experience in product marketing, preferably within the cloud communications, SaaS, or UCaaS space.
Proven experience in creating go-to-market strategies and positioning for technology products.
Strong writing and communication skills with the ability to craft clear, engaging messaging for a variety of audiences, including technical and non-technical stakeholders.
Hands-on experience with product launches, product content creation, and demand generation campaigns.
Data-driven mindset with the ability to analyze performance metrics and make data-backed decisions to optimize marketing initiatives.
Collaborative team player who thrives in a cross-functional environment and works effectively with product management, sales, and executive teams.
Strong understanding of the cloud communications market and the needs of businesses adopting cloud-based solutions for voice, video, and messaging.
Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo) is a plus.
Self-motivated with the ability to manage multiple projects in a fast-paced environment.
More Info
Key Skills
product content creation
go-to-market strategies
marketing automation tools
demand generation campaigns
UCaaS
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