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Product Marketing Head-Consumer Electronics (Appliances)

  • Posted 15 hours ago
  • Be among the first 10 applicants

Job Description

  • Own product strategy, pricing, launches, and commercial growth. (
  • Shape growth and lead cross-functional marketing excellence

About Our Client

Our client is a leading organisation within the engineered products and solutions sector, serving both commercial and consumer customers through multi-channel distribution networks.

Job Description

  • Develop and execute portfolio strategies that support revenue growth, profitability, market share, and long-term business objectives.
  • Lead market intelligence activities, including customer insights, competitive analysis, segmentation, and opportunity identification.
  • Define product positioning, value propositions, pricing architecture, and portfolio roadmaps.
  • Manage the full product lifecycle, including product expansion, rationalisation, localisation, and innovation initiatives.
  • Lead end-to-end go-to-market planning, product launches, channel readiness, sales enablement, and post-launch assessments.
  • Monitor portfolio performance through revenue, margin, market share, adoption, and ROI metrics.
  • Partner closely with Sales, Product Development, Engineering, Service, Finance, Supply Chain, and external agencies to ensure strong commercial execution.
  • Oversee product content, technical communications, brand consistency, and customer-facing materials.
  • Lead and develop a team comprising Brand, Product, Digital, and Shopper Marketing functions.
  • Establish clear performance expectations, strengthen team capability, and foster a culture of accountability and continuous improvement.

The Successful Applicant

Ideal CandidateNon-Negotiable Requirements

  • 10-12+ years of progressive experience in Product Marketing, Category Management, Product Management, or related commercial leadership roles.
  • Demonstrated ownership of portfolio growth, pricing strategy, profitability, market share, or category performance.
  • Proven expertise in portfolio strategy and lifecycle management.
  • Strong track record of leading successful product launches from concept to post-launch evaluation.
  • Experience building value-based pricing strategies and managing product profitability.
  • Strong analytical and commercial acumen with experience translating insights into action.
  • Experience working closely with Sales, Engineering, Product Development, Service, Finance, and Supply Chain teams.
  • Experience leading managers and multi-disciplinary teams.
  • Excellent stakeholder management, communication, and influencing skills.
  • Bachelor's degree in Marketing, Business, Engineering, or a related discipline.

Preferred Requirements

  • Experience within HVAC, air-conditioning, building technologies, engineered products, industrial equipment, electrical systems, or related technical industries.
  • Exposure to both B2B and B2C product portfolios.
  • Experience managing dealer, distributor, retail, contractor, consultant, or project-based channels.
  • Portfolio or category P&L accountability.
  • Experience with product development, innovation pipelines, localisation, specification management, or demand planning.
  • Southeast Asia market exposure and regional stakeholder engagement.
  • MBA or relevant product marketing qualifications.
  • Experience using digital marketing analytics and AI-enabled tools to improve business performance and productivity.

What's On Offer

  • Strategic leadership role reporting directly to the Marketing Director.
  • Leadership responsibility for 4 direct reports and indirect team members across multiple marketing disciplines.
  • Opportunity to influence portfolio direction, commercial strategy, and long-term business growth.
  • Strong exposure to executive leadership and cross-functional decision-making.
  • Competitive salary and performance-based incentives.
  • Comprehensive benefits package and employee well being programmes.
  • Ongoing leadership development and professional growth opportunities.
  • Collaborative and performance-driven culture focused on innovation, customer value, and commercial excellence.
  • Opportunity to deliver measurable impact on revenue, profitability, and market leadership.

Contact:

Quote job ref: JN-092026-7097537

About Company

Job ID: 153851393

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