Product Manager

About the Company

We are seeking a highly driven Product Manager to oversee the complete product lifecycle from planning, localization, and homologation to launch and post-market performance. This role requires strong cross-functional collaboration, market awareness, and the ability to translate customer and field insights into actionable strategies. The Product Manager will play a key role in ensuring local compliance, competitive positioning, and sales readiness.

About the Role

This role requires strong cross-functional collaboration, market awareness, and the ability to translate customer and field insights into actionable strategies.

Responsibilities

Product Lifecycle Management

• Manage the end-to-end product lifecycle including planning, specification alignment, introduction, maintenance, and phase-out
• Define and maintain product roadmap aligned with business objectives and local regulations
• Coordinate with R&D, HQ, logistics, and local teams to ensure smooth delivery across all product stages.

Market and Field Insights

• Conduct regular on-ground surveys, dealer visits, and user feedback sessions to capture market trends, customer expectations, and competitor movements
• Translate findings into actionable inputs for pricing, feature planning, and product localization

Sales Enablement & Dealer Communication

• Conduct frequent product briefings, updates, and technical walkthroughs for Sales Advisors (SAs) and dealer staff
• Prepare sales tools, competitive comparisons, and FAQ kits to strengthen sales confidence and product understanding

Competitive Intelligence

• Continuously monitor competitor products, pricing, specifications, and technology trends
• Develop internal reports and strategy briefs to guide decision-making and maintain competitive advantage

Product Marketing Collaboration

• Work closely with marketing team on go-to-market strategy, key messaging, and product positioning
• Provide product input for marketing collaterals, launch events, and digital campaigns

Software & Feature Evaluation

• Conduct software evaluation and testing for new OS or beta releases prior to product launch
• Liaise with engineering and HQ to validate new functions, identify software bugs, and ensure readiness

Product Training Support

• Conduct and support internal and external product training for new model launches and feature rollouts
• Ensure consistent product knowledge across sales, aftersales, and customer-facing teams

Homologation & Regulatory Compliance

• Coordinate with HQ and local authorities to ensure all product variants meet homologation, regulatory, and certification requirements
• Manage documentation, testing schedules, and local adaptation necessary for type approval and product release
• Track changes in local automotive regulations and ensure timely compliance updates

Qualifications

• Bachelor's degree in Business, Engineering, Marketing, or a related field
• 3–6 years of experience in product management, preferably in the automotive or EV industry
• Experience or familiarity with CKD (Completely Knocked Down) localization projects is a strong plus
• Knowledge of homologation and regulatory processes preferred
• Strong analytical, communication, and presentation skills
• Excellent coordination and stakeholder management across HQ and local teams
• Willingness to travel for market surveys, dealer visits, and authority coordination

Required Skills

Strong analytical, communication, and presentation skills.

Preferred Skills

Experience or familiarity with CKD (Completely Knocked Down) localization projects is a strong plus.

Equal Opportunity Statement

We are committed to diversity and inclusivity.