The Product Manager is responsible for driving the strategic and commercial performance of a defined portfolio across ethical (prescription-led) and OTC brands within key therapeutic areas: Cardiology, Pulmonology, Endocrinology, and Diabetology.
The role requires a strong balance of scientific brand building, commercial execution, and digital marketing capability, with close collaboration across Medical, Sales, Regulatory, and Cross-functional teams to ensure sustained brand growth and market competitiveness.
Key Responsibilities:
1. Strategic Brand & Portfolio Management
- Develop and execute integrated brand strategies for both ethical and OTC products, ensuring differentiated positioning across target segments.
- Drive growth of prescription-led brands by strengthening HCP advocacy, scientific relevance, and clinical engagement.
- Build strong consumer-facing positioning for OTC brands to improve awareness, recall, and market penetration in the Philippine retail environment.
2. Digital & Omnichannel Marketing Execution
- Lead end-to-end digital marketing initiatives including social media, performance campaigns, and e-commerce support for OTC brands.
- Integrate digital and field execution to ensure a consistent omnichannel brand experience.
- Monitor and analyze digital KPIs, optimizing campaigns based on data-driven insights and ROI performance.
3. Scientific Communication & Marketing Collaterals
- Develop high-impact detail aids and promotional materials that translate complex clinical data into clear, compelling messaging for field teams and HCPs.
- Create patient education materials and digital content supporting chronic disease awareness and treatment adherence.
- Ensure all materials are aligned with medical accuracy and compliance standards.
4. Product Launch & Lifecycle Management
- Lead end-to-end planning and execution of new product launches across ethical and OTC segments.
- Coordinate cross-functionally with Medical, Regulatory, Supply Chain, and Sales to ensure successful commercialization.
- Organize and support scientific events, symposiums, and specialty engagements targeting key physician groups (Cardiologists, Pulmonologists, Endocrinologists, Diabetologists).
- Manage lifecycle strategies including growth, maturity, and portfolio optimization initiatives.
5. Strategic Planning & Budget Management
- Develop annual marketing and brand plans, incorporating market insights, competitor dynamics, and growth opportunities.
- Manage A&P budget allocation, balancing investments between HCP-focused programs and consumer/digital initiatives.
- Ensure efficient use of resources with clear alignment to business objectives and ROI expectations.
6. Field Alignment & Market Insight Generation
- Conduct periodic field immersion activities, including joint field visits (double-calls) with Medical Sales Representatives, to validate strategies and gather real-time market feedback.
- Translate field insights into actionable improvements in messaging, positioning, and execution.
Qualifications:
- Experience: 6–10 years in Pharmaceutical Product Management or Brand Management
- Experience handling ethical/prescription brands is required; exposure to OTC is a strong advantage
- Background in Cardio, Pulmo, Endo, or Diabetology therapeutic areas is preferred
- Proven experience in digital marketing and campaign management
- Familiarity with Philippine HCP landscape and medical specialty networks is an advantage
- Strong cross-functional collaboration skills (Medical, Sales, Regulatory, Supply Chain)
Education:
- Bachelor's degree in Pharmacy, Marketing, Life Sciences, or related field
- MBA or postgraduate business/marketing certification is an advantage
Additional Notes:
- Role requires occasional field travel for market immersion and sales alignment activities
- Strong emphasis on data-driven marketing, scientific rigor, and omnichannel execution
