Product Manager - Medical Devices (Specialty)

Our client is a leading multinational healthcare organization in the medical devices space with a strong presence across Asia-Pacific. The organization is known for bringing innovative medical technologies to market with robust commercial and clinical expertise.

The Product Manager will develop and execute marketing plans for specialty care products, ensuring effective product positioning, stakeholder engagement, and successful market introduction. This role is an individual contributor position with crossfunctional collaboration across Sales, Medical, and Supply Chain.Key responsibilities include:

• Build and implement annual brand and marketing plans for assigned specialty products.
• Lead new product launch initiatives, including market assessment, positioning, and tactical execution.
• Engage with specialty doctors.
• Conduct market research, competitive analysis, and customer segmentation to inform strategy.
• Provide sales force training and support to strengthen clinical and product knowledge.
• Coordinate with regulatory and supply chain teams for compliance and product availability.
• Develop promotional materials and ensure alignment across all customerfacing activities.
• Track marketing program effectiveness and adjust strategies to optimize commercial results.