Job Summary
Assists the Marketing Manager for Homecare in formulating and executing marketing plans for assigned products/categories designed to achieve company sales, units, and profit objectives.
Major Responsibilities
- To assist the Marketing Manager in developing and executing the marketing plans for the assigned brands/products. The marketing plan outlines the short-term and long-term objectives of the product category, the strategies, and specific action plans in order to achieve sales and profit objectives.
- To assist in product and package development of new and existing products and determine selling features (i.e., sizes, pricing, and product claims).
- To assist in the development and execution of specific strategies and plans for the brand:- Sales promotion activities and merchandising programs in conjunction with the Sales Department. (i.e., trade fairs, auto shows, and other related events).- Advertising programs in digital/social media in conjunction with the Advertising agency.- Advertising programs in conjunction with the Creative and Media agencies.- PR activities
- Prepare budgets (units, sales, and A&P spending) for the assigned brands.
- Coordinate with the toll packer and Logistics for inventory requirements
- Conduct market research in securing market analyses and consumer reactions to products, concepts, and advertising.
- Conduct periodic store checks and submit findings/observations.
- Prepare periodic brand and marketing budget reviews.
CONTACTS ARISING OUT OF THE JOB
External Management Distributors & its Sales personnel Research & Development Advertising & Media Agencies Planning & Logistics Market Research Agencies Production Promo/Merchandising Agencies Sales & Distribution, Graphics design house, Accounting & Finance, Trade Organizations.
Qualifications
- With at least 3 years of Marketing work experience with an FMCG company
- Marketing or Business Management graduate
- Analytical, Assertive, confident, and reliable
- Creative and has initiative
- Can plan, organize, lead, and control
- With good oral and written communication skills
- With a pleasing personality, they should be presentable as he/she will face the client.
Company Name: Consumer Care Products Inc.
Company Website: https://ccpi.com.ph/
Job Location: Quezon City
Job Category: Sales & Marketing
Job Type: Full Time
