Job Description
About AYP Group
At AYP Group, we're more than an HR Tech company, we're a trusted partner enabling businesses to thrive with seamless Employer of Record (EOR) solutions across APAC. From payroll and compliance to efficient employee management tools and expert HR advisory, we simplify workforce expansion and operations across 14 countries.
Role Overview:
The Product Director will define the long-term product strategy of AYP Global Pay platform, build automation-first systems powered by AI, and lead a high-performing Product team. This role sits at the intersection of business strategy, technology, and user trust.
Key Responsibilities:
1. Product Vision & Future Strategy -Define and own AYP's long-term product and platform strategy, translating buyer insight, market shifts, and regulatory complexity into a clear, competitive roadmap that drives growth and Peace of Mind.
2. Deep User & Buyer Persona Understanding - Act as the ultimate owner of buyer and user truth, ensuring every product decision is grounded in real workflows, behaviours, and risk points across APAC.
3. Automation-First Platform - Design and scale an automation-first, AI-enabled platform that reduces manual work, improves accuracy, and creates sustainable operational leverage.
4. Product Execution & Cross-Functional Leadership - Set the standards, frameworks, and priorities that enable teams to deliver high-quality, compliant, and scalable products with clarity and confidence.
5. Product & Process Organisation Leadership - Build and lead a high-performing Product and Process organisation with strong strategic thinking, user empathy, and disciplined decision-making.
Who you are:
- Minimum 8 years of Product Management experience
- Experience delivering AI-driven product features in real-world applications.
- Deep understanding of UX, systems thinking, and end-to-end product journeys.
- Exceptional ability to understand buyer personas and user behaviour across markets.
- Strategic thinker with strong execution discipline.
- Highly curious, adaptable, and growth-minded — constantly learning and improving.
- Ability to thrive in complex, multi-country, compliance-heavy environments.
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