Product Director (Retail POSM)

Our client is a creative marketing and brand experience agency specialising in below-the-line (BTL) marketing and retail activation solutions, and our work spans brand activations, retail design, and production expertise. From concept development to on-the-ground execution, we help brands bring their ideas to life through engaging, memorable experiences.

The Role

We are looking for a Product Designer (Retail POSM) to develop creative and effective point-of-sale materials that enhance brand visibility and drive shopper engagement in retail environments.

In this role, you will design a range of POSM and in-store marketing materials, translating brand guidelines and campaign concepts into practical retail solutions. You will work closely with the account, production, and project teams to ensure designs are not only visually compelling but also feasible for manufacturing and retail deployment.

This is a role that requires someone with a strong understanding of APAC's retail environments, shopper behaviour, and production considerations, with the ability to deliver designs that are both creative and functional.

Key Responsibilities

• Design and develop retail POSM materials based on campaign ideas, brand guidelines, and shopper strategy
• Ensure designs are practical, structurally feasible, and suitable for production.
• Work closely with the design director, account managers, project managers, and production teams to meet project objectives and timelines.
• Ensure all designs maintain brand consistency and high visual standards.
• Stay updated with retail trends, shopper marketing, and POSM innovations.

Role Requirements

• 3–6 years of experience in retail and POSM designs, or in a BTL shopper agency.
• Strong portfolio showcasing POSM designs and shopper marketing projects. Any prior experience working with alcohol brands is a plus.
• Advanced technical knowledge in POSM materials, fabrication, and retail display production processes.
• Advanced proficiency in 3D design software – 3DS Max and Creo are mandatory
• Intermediate proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Microsoft Suite (Powerpoint, Outlook and Teams)
• Strong attention to detail and ability to manage multiple projects under timelines.
• Good communication and collaboration skills when working with cross-functional teams.
• Ideally based in APAC and have good understanding of APAC's Off-Trade and On-Trade retail environment for alcohol brands
• Comfortable with working with alcohol brands