Pay - ₱120,000.00 - ₱150,000.00 per month
About Cellexia
Cellexia is a fast-growing European beauty and skincare company operating internationally through a group of subsidiaries. We develop precision-engineered skincare products backed by science and distributed online and through leading pharmacies.
We are building a world-class team of professionals who combine integrity, intelligence, and initiative. Every team member plays a key role in shaping Cellexia's next stage of growth as we expand globally and strengthen our corporate structure.
Position Overview
We are looking for a Brand Development Specialist to lead the ideation and early-stage development of new beauty and skincare brands. This is a marketing-heavy, creative role. You will be responsible for identifying market opportunities, building brand identities from the ground up, and working closely with our creatives and media buying team to test whether a brand has real demand before we go into production. You are building new brands from zero — researching the market, developing the concept, writing the brief, and validating it with real audiences.
Key Responsibilities
- Conduct market research to identify whitespace opportunities and viable brand concepts in the beauty and skincare space
- Develop brand briefs including positioning, target audience, brand personality, tone of voice, and unique selling propositions
- Create compelling USPs that are distinct, marketable, and grounded in real consumer insight
- Oversee the creation of creatives and copy in collaboration with our in-house creatives team, ensuring the output reflects the brand brief
- Work closely with our Meta ads specialist to set up and monitor market validation tests for new brands and products
- Analyze testing results and present clear recommendations on whether a brand should proceed to production
- Manage multiple brands simultaneously at different stages of the development pipeline
- Stay on top of beauty and skincare trends globally to inform ideation and positioning
Requirements
- At least 3 years of experience in brand development, marketing strategy, or a related field
- Strong understanding of brand positioning, USP development, and consumer marketing
- Experience conducting market research and translating findings into brand or product concepts
- Familiarity with paid social testing or performance marketing as a validation tool (Meta/Facebook ads experience is a plus)
- Excellent written English — you will be writing brand briefs, copy direction, and positioning statements regularly
- Ability to manage multiple projects simultaneously without losing quality or missing deadlines
- Comfortable working independently in a fast-paced, remote environment with minimal hand-holding
Preferred Qualifications
- Background in the beauty, skincare, or FMCG industry
- Experience briefing and overseeing creative teams
- Exposure to brand testing frameworks or go-to-market validation processes
