Product and Brand Manager

RoleOverview

The Product and Brand Manager will be responsible for developing, executing, and managing brand strategies and product portfolios. This role requires a strong understanding of healthcare regulations, market dynamics, and consumer behavior, with a focus on driving growth, brand equity, and market share.

Key Responsibilities

• Brand Strategy Development: Create and implement brand positioning, messaging and identity aligned with corporate objectives.
• Product Lifecycle Management: Oversee product launches, portfolio optimization and end-to-end lifecycle strategies.
• Market Research: Conduct competitive analysis, consumer insights and trend monitoring to inform decision-making.
• Marketing Campaigns: Design and execute integrated campaigns across digital and print channels.
• Regulatory Compliance: Ensure all branding and product communication adheres to healthcare regulations and ethical standards.
• Performance Tracking: Monitor KPIs, ROI, and market performance to optimize strategies.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Pharmacy, or related field.
• Minimum 5-7 years of experience in pharma or consumer healthcare brand management.
• Proven track record in product launches and brand building.
• Strong knowledge of healthcare regulations and compliance requirements.
• Excellent communication, leadership, and project management skills.

Desired Attributes

• Strategic thinker with a passion for innovation.
• Ability to balance scientific rigor with consumer-centric marketing.
• Strong analytical skills and data-driven mindset.
• Collaborative and adaptable in a fast-paced environment.