PR Officer

The PR Officer is responsible for building, managing, and protecting KIKO MILANO's brand reputation in the Philippines. This role leads all public relations efforts, from media relations and press communications to influencer collaborations and event PR. The PR Officer ensures consistent brand messaging, strengthens KIKO MILANO's presence in the beauty and lifestyle space, and drives positive awareness through strategic storytelling.

Key Responsibilities

Public Relations & Media Management

-Develop and execute PR strategies aligned with the brand's global and local priorities.

-Build and maintain strong relationships with beauty editors, journalists, and lifestyle media.

-Prepare and distribute press releases, media kits, statements, and product information.

-Monitor media coverage and manage PR reporting.

Influencer & KOL Relations

-Identify, onboard, and cultivate relationships with influencers, beauty creators, and key opinion leaders.

-Manage product seeding programs, gifting, creative collaborations, and sponsored content.

-Track influencer performance, relevance, and campaign ROI.

Brand Communications & Storytelling

-Craft compelling narratives for product launches, seasonal campaigns, corporate announcements, and brand initiatives.

-Ensure all written materials reflect KIKO MILANO's tone, personality, and brand standards.

-Support crisis communication efforts when needed.

Events & Activations

-Assist PR components of events such as product launches, store openings, media previews, and brand activations.

-Coordinate guest lists, RSVPs, press attendance, and post-event coverage.

-Work with suppliers and internal teams to deliver top-tier PR experiences.

Community Engagement

-Strengthen KIKO MILANO's presence within the beauty community and online spaces.

-Support partnerships with organizations, schools, and brand partners to expand PR visibility.

Monitoring & Reporting

-Track industry trends, competitor PR activities, and beauty landscape movements.

-Generate monthly PR performance reports and recommend strategies based on insights.

Qualifications

-Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field.

-1 year experience in PR, preferably within beauty, cosmetics, or lifestyle industries.

-Strong network of media contacts is an advantage.

-Excellent writing, communication, and interpersonal skills.

-Experience with influencer engagement and event PR is highly preferred.

-Highly organized, detail-oriented, and proactive.

- Interest in beauty, cosmetics, and storytelling.