The PR Officer supports and implements public relations initiatives to enhance and protect The Aivee Group's premium brand image. The role involves media relations, influencer and ambassador engagement, event coordination, and reputation management. The ideal candidate has experience in PR within the beauty, lifestyle, or luxury sectors and can assist in managing relationships with high-profile personalities and brand ambassadors.
The Aivee Group business units:
Aivee Clinic, Aivee Skin, Aivee Skin Spa, Café Aivee, Foleon Hair Clinic, Keli Devices, Luxuri Pets, and Z Kennel.
Key Responsibilities:
Media & Influencer Relations
- Assist in cultivating and maintaining relationships with media outlets, journalists, influencers, and brand ambassadors.
- Support collaborations with celebrity clients and endorsers, ensuring alignment with brand messaging.
- Coordinate media interviews, guestings, and content features.
Event Support
- Assist in planning and executing press conferences, product launches, media briefings, and events featuring celebrity guests and influencers.
- Coordinate with internal teams and external partners for smooth event execution.
Content & Messaging
- Draft press releases, talking points, PR briefs, and public statements under guidance from senior PR staff.
- Ensure messaging is consistent across all platforms, collaborating with digital and creative teams.
Reputation & Crisis Support
- Monitor media coverage and brand perception.
- Support the implementation of crisis communication protocols as needed.
Compliance & Team Support
- Ensure documentation and processes comply with Philippine labor laws and company policies.
- Assist with employee relations and PR agency coordination as required.
- Maintain the PR calendar, timelines, and reporting metrics.
Qualifications:
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
- 2–5 years of PR experience, preferably in beauty, lifestyle, or luxury industries.
- Exposure to celebrity clients, influencers, or brand ambassador management is an advantage.
- Strong written and verbal communication skills.
- Highly organized, able to multitask, and work effectively under guidance.
